MarketResearch.com: New Smart Athletic Apparel Aims to Help with Workouts
WASHINGTON and NEW YORK and LONDON, March 25, 2015 /PRNewswire/ -- The U.S. is one of the largest markets for athletic apparel and footwear in the world. According to a market research report by Ken Research, the U.S. has developed an underlying potential for new product categories. The latest craze in the athletic apparel market? Smart clothes.
Apparel and accessories has become a growing market for technology companies in the past couple of years. According to an article on CNN.com, fitness-focused wearable devices will top 68 million this year, and that won't just be from FitBits and Jawbone.
Smart clothing is expected to hit 26 million units in 2016, up from 100,000 in 2014.
For fitness fanatics, many companies are emerging with new devices that will change the way we keep track of fitness. Athos has come out with their tops and bottoms that track muscle activity, heart rate, and even breathing. While other companies, such as Lechal, focus on footwear that can track distance, calories, and steps. Both of these companies also include apps with their products to help manage goals and overall fitness.
As more and more companies develop new technologies for athletic apparel, key brands, such as Nike and Under Armour, will partner with developers to ensure their brands can compete.
To learn more about the athletic apparel industry, check out some of our related reports: http://hubs.ly/y0DLJN0
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