MarketResearch.com: Global TV Sector to Grow by 3.5% Annually to 2025, Says IDATE Report
WASHINGTON and NEW YORK and LONDON, June 1, 2015 /PRNewswire/ -- As a leading provider of market research reports and solutions, MarketResearch.com is pleased to highlight a report by IDATE that projects the global TV market to grow by 3.5% annually through 2025.
To view IDATE's report, visit: http://www.marketresearch.com/land/product.asp?productid=8337563 &progid=87522 .
According to IDATE's report, Future TV: 2025 – The New Golden Age of Personal Media, several factors have resulted in a suffering and stagnant TV sector in developed countries, including: saturation of pay-TV markets, increasing channel options, and increasing competition via the Internet for both viewers and advertising dollars.
Tracking with current market trends, IDATE forecasts one of two scenarios to impact the market. The first scenario predicts that the market, 10 years from now, will see relatively small impact on revenue from on-demand services, which will account for approximately 10% of the total market in 2025. While the overall market is projected to grow consistently through 2025, much of this will come from emerging markets. IDATE projects Asia/Pacific to claim the world's top TV market, while European markets will experience weak, possibly even negative, movement.
However, on the other hand, IDATE says a far more disruptive scenario could unfold, one in which on-demand becomes the preferred viewing method among consumers, with the exception of live viewing for special events. With this alternative, on-demand services could account for nearly 30% of market revenue by 2025. In this scenario, two phenomena are at work:
- on-demand services replace linear TV but generate less revenue per customer for an equal number of subscribers;
- on-demand services undermine the revenue earned by linear services by lowering both ad rates and subscription prices.
Should this scenario pan out, market growth will be much slower than the first alternative and may even experience a decline. In this declining market, veteran market players – i.e. channels and distributors – lose a share of their income to the leading entertainment operators. Only content producers, which earn a growing share of the revenue being generated, are not affected by market deflation.
To view all reports by IDATE, visit: http://www.marketresearch.com/land/publisher.asp?vendorid=2597&progid=87522.
Plus, for a limited time only, MarketResearch.com is offering a special 20% discount on any report by IDATE now through June 30, 2015. Enter discount code ID0620 at checkout to redeem.
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About IDATE
Founded in 1977, IDATE has gained a reputation as a leader in tracking telecom, Internet and media markets, thanks to the skills of its teams of specialized analysts. Now, with the support of close to 40 member companies – which include many of the digital economy's most influential players – the newly rebranded DigiWorld Institute has entered into a new stage of its development, structured around three main areas of activity: IDATE Research, IDATE Consulting and DigiWorld Institute.
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