MarketResearch.com: Food Gifting a Popular Choice among Americans for 2014 Holidays, Says Packaged Facts
WASHINGTON and NEW YORK, Nov. 28, 2014 /PRNewswire/ -- As the leading distributor of market intelligence, MarketResearch.com is pleased to highlight a report by publisher Packaged Facts, Food Gifting in the U.S., 4th Edition, which forecasts the food gifting market to achieve a 4.9% gain by the end of 2014.
In the report, Packaged Facts forecasts strong growth for the food gifting market through 2016, despite challenges such as adhering to Americans' health and dietary needs and restrictions. Some of this projected growth may be attributed to food gifting's popularity among middle-income consumers, as the industry traditionally relied on higher-income consumers during the recession. Packaged Facts' proprietary survey reveals that food gifters ages 34-44 and 65+ were the favorite demographic for buying five or more food gifts over a 12-month period.
However, food gifting is not just for sharing with others. According to Packaged Facts, while 42% of consumers purchased at least one food gift for others in the past year, 47% purchased one for themselves. This could be a nice boost for the market this holiday season, as more than 50% of holiday shoppers plan to spend approximately $130 on themselves this year.
The report covers the following aspects of the food gifting market:
- Market size and forecast for consumer and corporate food gifting
- Analysis of food gifting occasions, self-gifting and social media applications
- Assessment of food gifters
- Exploration of food gifting rationale
- Analysis of distribution channels and ordering channels, including online, phone, mail, etc.
- Food gifting as it relates to the corporate environment
- Key trends in food gifting
- Analysis of leading food gifting companies
To learn more, visit Packaged Facts' full report:
http://www.marketresearch.com/land/product.asp?productid=8194141&progid=86896.
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About Packaged Facts
Packaged Facts is a trusted provider of authoritative consumer market research. For over 30 years, our in-depth research, expert analysis and personalized client support have helped business professionals make the right strategic decisions.
Food Gifting in the U.S., 4th Edition – Table of Contents:
- Executive Summary
- Market Size and Forecast
- Market size and forecast
- (Table) Food Gifting Market Size and Forecast, 2012-2016
- Market context
- A cautionary word
- On the corporate side
- Food for thought: breaking down food gift spending
- (Table) Average Spend per Food Gift, Influence on Total Food Gifting Spend, 2014
- Food for thought: importance of spend frequency
- (Table) Average Spend per Food Gift, Applied to Food Gift Purchase Frequency, 2014
- Market size and forecast
- Food Gifting Market Opportunities
- Food Gifting Purchasers and Recipients
- Types of Food Gifts Purchased & Purchase Occasions
- Reasons for Buying and Not Buying Food Gifts
- Food Gifting Retail Distribution
- Corporate Food Gifting
- Food Gifting: Product Innovation
- Gift Box and Seasonal Chocolate: Sales Analysis
- Food Gifting Companies and Brands
- Appendix
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