MarketResearch.com: 5 Common Mistakes When Conducting Online Market Research Surveys
WASHINGTON and NEW YORK and LONDON, Feb. 26, 2015 /PRNewswire/ -- MarketResearch.com recently published a new blog focusing on 5 Common Mistakes When Conducting Online Market Research Surveys. This blog focuses on the most common mistakes made when creating online surveys and how to fix them, featuring insights from online survey company Survata.
The mistakes included in this blog are:
- Reaching biased respondents
- Writing biased questions
- Treating online surveys like "pen and paper" surveys
- Ignoring margin of error
- Missing insightful crosstabs
To learn more, check out the blog post: http://hubs.ly/y0yHz00
Reaching biased respondents – The first mistake is giving your survey to people you know through your social media outlets. Your friends and family might not be honest about how they feel towards your new product because they care about you and your feelings.
Writing biased questions – It's not too hard to develop a question that leads the respondent in some way. Avoiding leading questions, non-MECE responses, double barreled questions, and more, can be difficult. But they must remain unbiased.
Treating online surveys like "pen and paper" surveys – Don't just leave your online surveys to rely on question types that marketers have been using decades ago. Online allows for richer data collection, so use it!
Ignoring margin of error – Miscalculating your numbers can lead to margin of error, so can getting too excited about some results over other results.
Missing insightful crosstabs – Taking away just the top layer of data can ignore import information in your survey results. Look deeper into your results: How did people who answered "Yes" to Question #4 answer Question #2?
To find out how to easily fix these mistakes, see the blog post: http://hubs.ly/y0yHz00
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