WASHINGTON and NEW YORK and LONDON, Sept. 21, 2015 /PRNewswire/ -- MarketResearch.com published a blog post highlighting four trends to watch in the credit card industry that are expected to develop further through the end of 2015 and well into 2016.
To learn more, check out this blog post: http://hubs.ly/H01brVP0
The four trends discussed are:
- Mobile and alternative payments are reshaping the consumer experience.
- The small business card market is positioned for growth.
- Co-branded credit cards are attracting millennials.
- Affluent U.S. consumers remain a key target market.
One of the top trends discussed in this blog is targeting affluent U.S. consumers. Because affluent shoppers are more likely to use their credit cards, spend large amounts of money, and pay on time, credit card companies can benefit from targeting this demographic group. Credit card companies are marketing to affluent consumers by offering access, concierge services, security, and exclusivity. For example, World Elite MasterCard entices affluent consumers with an on-call personal travel advisor, luxury benefits and amenities, and VIP promotions.
The affluent market in the U.S. is not the only group being targeted. China and India both have rapidly expanding luxury markets. The number of millionaire households in India has increased by 17 percent since 2014.
To learn more about luxury goods and affluent shoppers, check out our free white paper: http://bit.ly/1V035K8
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