Marketo's LaunchPoint® Ecosystem Doubles in Size, Maximizes Value of Marketo's Open Platform

SAN MATEO, Calif., Nov. 12, 2014 /PRNewswire/ -- Marketo (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that two years since its inception, LaunchPoint®, the company's ecosystem of third party marketing solutions, now includes 400 applications and services spanning all areas of marketing including analytics and big data, mobile, video and content marketing, digital advertising and social media.

Today, there are thousands of solutions that help marketers listen to and engage with customers as well as execute numerous activities across a variety of channels. These solutions must evolve at the same unprecedented pace as the marketing discipline itself, challenging marketing technology providers to continually improve their offerings. Therefore, it's simply not realistic to assume a suite or cloud managed by one provider can keep pace with innovation and meet all the needs of today's modern marketer. Marketo's engagement marketing platform provides a foundation on which the latest, most innovative marketing solutions can plug into ensuring marketers have the right applications to solve the marketing challenges of today and tomorrow.

"The scope of marketing is expanding exponentially by the day, as its responsibilities grow from customer communications to customer experiences, spanning the entire customer lifecycle," said Scott Brinker, co-founder of ion interactive and author of the Chief Marketing Technologist blog. "To truly engage with people at every touchpoint, marketers need a stable marketing system of record and the flexibility to plug in a variety of innovative applications."

On average, Marketo customers are leveraging the power of the company's engagement marketing platform with three or more LaunchPoint® partner solutions to drive next generation marketing efforts and increase marketing's contribution to the sales pipeline.

"We are constantly looking to adopt new channels in order to engage with our customers on their terms," said Arnaud Kraaijvanger, vice president of marketing operations and channels at Genesys. "Marketo's engagement marketing platform allows us to fully leverage the best-in-breed solutions available via the LaunchPoint network in order to maximize engagement and drive measurable results."

For partners, the LaunchPoint ecosystem offers the latest APIs, developer resources and joint go-to-market opportunities as well as access to the Marketo Marketing Nation®, an audience of 50,000 marketers sharing expertise and best practices.

"Marketo's open platform approach has significantly helped us streamline our overall marketing efforts," said Eric Eden, vice president of marketing at Cvent. "As an integrated partner and user, we have leveraged Marketo's software to capture the importance of tying both events and marketing automation together to deliver a complete representation of customer engagement, which is key when driving revenue growth." 

To learn more about the LaunchPoint ecosystem and how to build an effective marketing stack, visit our blog.

About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,400 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.    

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SOURCE Marketo