SAN MATEO, Calif., July 23, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, announced it is partnering with the Orfalea College of Business at Cal Poly, San Luis Obispo to develop curricula that will better prepare today's students for tomorrow's marketing careers. This partnership will serve as the cornerstone of Marketo's broader strategy to create training programs focused on next generation marketing technology and strategies for students throughout the United States.
Marketing is quickly becoming one of the most technology-dependent functions in business, largely due to the headwinds created by big data, digital, mobile and social, as well as the pressure to generate revenue. The increased investment in technology requires new skill sets and training. Cal Poly is leveraging Marketo's comprehensive collection of definitive guides as a basis for creating data-centered curricula. The partnership will also afford students firsthand interaction with Marketo's customer engagement platform to ensure they have the tools and knowledge to excel in this new world of modern marketing.
"With the proliferation of social and digital platforms and channels, it is critical marketers rethink their approach to marketing and shift from talking at their customers to engaging with them to create a very personal relationship," said Phil Fernandez, CEO and president at Marketo. "To do this, companies need access to talent that not only possesses the creativity that informs great content but is able to leverage technology in ways that make it possible to create personal relationships at scale. That is why we are pleased to team with Cal Poly to design curricula that is relevant to the demands of marketing today."
According to a recent study conducted by Accenture, 42 percent of CMOs believe analytics skills will become a core competency of marketing in the next five years. Experience using industry leading platforms such as Marketo provides a distinct competitive advantage for those seeking data-oriented marketing positions.
"Our belief and motto has always been that students Learn by Doing and that practical, hands-on experience is a key contributor to career growth and success," said Lynn Metcalf, marketing area chair, Orfalea College of Business at Cal Poly. "Our partnership with Marketo allows us to arm our students with cutting edge marketing techniques and practices to ensure they are not only competitive and desirable candidates but also invaluable contributors to and leaders of any organization."
To learn more about this partnership, visit our blog.
About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, Marketo's® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA, with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
About Cal Poly
Cal Poly is a nationally ranked, four-year, comprehensive polytechnic public university located in San Luis Obispo, Calif. Known for its Learn by Doing approach, small class sizes and open access to expert faculty, Cal Poly is a distinctive learning community whose 19,000 academically motivated students enjoy an unrivaled hands-on educational experience that prepares them to lead successful personal and professional lives. For more information, visit Cal Poly online at www.calpoly.edu.
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SOURCE Marketo Inc.
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