Marketo Named CRM Watchlist Winner Two Years Running

SAN MATEO, Calif., Jan. 30, 2012 /PRNewswire/ -- Marketo, the fastest-growing provider in Revenue Performance Management (RPM) technology, announced today it has been named a top marketing solution by CRM thought leader Paul Greenberg on the 2012 CRM Watchlist. The company has won this prestigious recognition for two consecutive years. Marketo's marketing automation and sales effectiveness solutions power the revenue growth of several fellow 2012 CRM Watchlist winners, including FinancialForce.com, the Pedowitz Group and Zuora.  The honor comes on the heels of Marketo's recent recognition by Forbes on its annual America's Most Promising Companies list and the Silicon Valley Business Times naming Marketo the fastest-growing company in Silicon Valley.

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Paul Greenberg, author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, praised Marketo's presence in the fast-moving marketplace.  In his ZDNet "Social CRM: The Conversation" column, Greenberg writes:

"Marketo started out in the small and medium business (SMB) marketing automation space. But responding to the increased interest of the enterprise in marketing automation and at the same time, recognizing that there was a gap in thought leadership that could be filled, they moved quickly to focus on the enterprise as their key market and at the same time, grab the thought leadership in order to capture the mindshare that was necessary in a fast moving market."

The full article devoted to Marketing Mavens in the 2012 CRM Watchlist is available here.

Marketo is committed to transforming the CRM environment – a place where sales and marketing professionals spend the majority of their day – into the ultimate dashboard of revenue performance, by giving everyone from executives to on-the-ground professionals the ability to center every activity on the goal of driving more revenue.

"Everything we do is laser-focused on empowering any business to grow revenue in completely measurable and unprecedented ways," said Phil Fernandez, Marketo's CEO. "We are grateful to be recognized on the CRM Watchlist for our thought leadership in this area, as well as for our technology. If you look at any company making revenue-growth headlines, odds are they are a happy Marketo customer," said Fernandez. "This year, we're aiming to perfect those odds."

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo's vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the fastest-growing provider in Revenue Performance Management. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company's proven technology, comprehensive services and expert guidance are helping more than 1,558 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today's economy.

Marketo was recently named one of "America's Most Promising Companies" by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the "2011 CRM Market Leaders Awards Winner for Marketing Solutions" by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo's award-winning blogs at blog.marketo.com.

PR Contact:
Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

SOURCE Marketo