Marketo Launches Lead Management Product Donation Program

SAN MATEO, Calif., March 29, 2012 /PRNewswire/ -- Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced the launch of its new Product Donation Program. The company plans to provide its award-winning marketing automation solution, Marketo Lead Management, to 12 non-profit organizations each year.

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Marketo Lead Management provides rich functionality needed to automate and measure demand generation campaigns that generate more high-quality sales leads. It will give non-profit companies the freedom to execute campaigns with less manual lead management effort, so they can focus on the strategic and creative elements that improve marketing return on investment (ROI) and ultimately bring philanthropic benefit to their communities.

The company is actively calling on its US customers to recommend organizations for the program. Criteria for the submitted organizations include: 

• Must have an existing relationship with a Marketo customer – such as a vendor, board member, employee volunteer
• Would use Marketo's integration with salesforce.com or use Marketo as a standalone application
• Must be a recognized 501(c)(3) organization
• Must not receive any goods or services from the nominating company, employees or family members of employees in exchange for the nomination and/or the donation

Marketo will select winning organizations at the end of each calendar quarter. Once an organization is accepted, Marketo plans to renew the donation each year unless circumstances on either side necessitate termination. Up to three Non-Profit organizations will be selected by May 1st, 2012 and the deadline for submissions will be April 10th, 2012.  For more information, please visit Marketo's Product Donation Program page.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo's vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company's proven technology, comprehensive services and expert guidance are helping more than 1,700 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today's economy.

Marketo was recently named one of "America's Most Promising Companies" by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the "2011 CRM Market Leaders Awards Winner for Marketing Solutions" by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo's award-winning blogs at blog.marketo.com.

SOURCE Marketo