Marketo Calls for 2015 Revvie Award Submissions

SAN MATEO, Calif., Dec. 17, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced a call for submissions for its 2015 Revvie Awards. Each year, the Revvie Awards highlight exceptional Marketo customers, partners and individual marketers who have created dramatic revenue impact and driven stronger customer relationships through their innovative use of Marketo's engagement marketing platform. Some previous winners include Genesys, Kaiser Permanente Colorado Region and SmartBear Software.

Revvie Award winners will be announced at the 2015 Marketing Nation™ Summit, which will be held at Moscone Center in San Francisco from April 13-15. Each year, the Marketing Nation™ Summit brings together over 6,000 of the brightest minds in marketing and sales, offering a variety of sessions discussing the future of marketing, engagement marketing best practices and workshops for every level.

The awards eligible for entry include:

• Marketo Masters: Marketing Team of the Year (B2B Enterprise, B2B SMB, B2C)
• Marketo Masters: Marketing Executive of the Year (Enterprise, SMB)
• Marketo Masters: Marketer of the Year (Enterprise, SMB)
• The Globe Trotter: Most Successful Global Rollout
• The Innovator: Most Creative Integrated Marketing Campaign (B2B, B2C)
• The Transformer: Most Dramatic Improvement Upgrading to Marketo
• The Integrator: Recognizing the Power of Third-Party Integrations to Marketo
• The MOPSter: Excellence in Marketing Operations and Metrics
• The Engager: Following the Five Rules of Engagement Marketing
• LaunchPoint Innovator of the Year
• Digital Agency Superstar

"The 2015 Revvie Awards celebrate the innovative work of marketers who have used engagement to transform their marketing programs and as a result, impacted business growth," said Sanjay Dholakia, chief marketing officer at Marketo. "We are looking forward to honoring the 2015 class of Revvie winners that embody the next era of marketing."

"The 2014 Revvie Award was a huge boost to our marketing and sales teams: they had forged new working relationships, sharing common membership growth goals," said Steve Krizman, senior director of integrated marketing at Kaiser Permanente Colorado region. "The lead nurturing system built on Marketo helped us develop common definitions and co-create the lead scoring specs. In the first 18 months, the program drove $23 million in revenue. It continues to grow and mature, and we've begun to expand from B2B to consumer."

Award entries are due on January 30, 2015. To learn more and apply, please visit
http://summit.marketo.com/2015/revvies

About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's^® Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation^®, a thriving network of more than 400 third-party solutions through our LaunchPoint^® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,400 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com. 

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SOURCE Marketo