Marketing Leader Seeks to Bridge the Generational Divide

Gui Costin Releases "Millennials Are Not Aliens" with ForbesBooks

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Feb 26, 2019, 15:19 ET

NEW YORK, Feb. 26, 2019 /PRNewswire/ -- Gui Costin, CEO, speaker and the founder of the investment services company Dakota, today announced the publication of Millennials Are Not Aliens: ...but they are 80 Million Americans Who Are Changing How We Buy Sell, Vacation, Invest, and Just About Everything Else (available now). The book is published with ForbesBooks, the exclusive business book publishing imprint of Forbes.

Gui Costin Releases “Millennials Are Not Aliens” with ForbesBooks

Millennials have adopted new habits that are likely to live on for generations to come. In his book, Costin provides examples of the sea change taking place and gives actionable advice for those hoping to evolve with the times. His book was designed to help various industries understand the habits of this next generation, and how to adapt to them.

"The buyers we once knew have morphed into Millennials. This book is a shortcut for those hoping to make the buying process more efficient while at the same time appealing to this new buying behavior," Costin said.

Costin studied the birth of the content economy, a self-service phenomenon that affects every industry, every niche, every business and every person in our world. Though some are well-aware of this idea, many industries, especially those in the investment space, are not keeping pace with the manner in which millennial clients and consumers build relationships with companies. Millennials Are Not Aliens provides insights into how businesses can and should get involved and the direction this concept is heading.

Millennials Are Not Aliens: ...but they are 80 Million Americans Who Are Changing How We Buy Sell, Vacation, Invest, and Just About Everything Else is now available for purchase on Amazon.com.

About Gui Costin

Gui Costin is the founder and CEO of Dakota, an investment services company that serves small to mid-size investment firms. Dakota provides a full suite of products, services and technologies to help investment firms grow their businesses. Since 2006, Dakota has raised approximately $20 billion for fifteen different investment firms. Gui's latest venture is Stage Investor Network, a digital content platform for firms to create and post content about its investment strategies.

Gui earned his Bachelor of Science in Rhetoric and Communications from the University of Virginia. He currently lives in Bryn Mawr, Pennsylvania with his wife Susan.

About ForbesBooks

Launched in 2016 in partnership with Advantage Group, ForbesBooks is the exclusive business book publishing imprint of Forbes. Reaching more than 120 million people each month, Forbes is among the most respected names in business media. From the flagship magazine, with its 40 print editions in 70 countries and 28 languages, to Forbes.com and its 67 million unique monthly visitors, Forbes champions success worldwide. ForbesBooks offers business and thought leaders an innovative, speed-to-market publishing model and a suite of services designed to strategically and tactically support authors and promote their expertise. For more information, visit forbesbooks.com.

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