Marketing Expert From Naked Lime to Speak at 19th Digital Dealer Conference
Naked Lime VP Larry Bruce to Present Strategies to Help Dealers More Effectively Identify Their Market and Engage Consumers
KETTERING, Ohio, Oct. 1, 2015 /PRNewswire/ -- Larry Bruce, vice president at Naked Lime Marketing, will present a digital marketing session at the 19th Digital Dealer Conference. Bruce's presentation, "Why Marketing Has Become More Important Than Sales," will be held Tuesday, Oct. 6, 2:30 p.m. Add to your conference schedule.
About the Session: Why Marketing Has Become More Important Than Sales
Successfully attracting today's highly informed consumer to the dealership has become a formidable business challenge for automobile retailers.
Before the Internet, the only way to see a car and get a price was to visit the dealership. Now, web-based and mobile technologies put all of that information about a vehicle and about a dealership at consumers' fingertips.
Consumers increasingly are using the information they gather online to determine which car to buy and which dealership to visit. When these consumers finally walk into a dealership, they often know what car they want to buy and how much they want to pay for it.
To help dealers' take advantage of this trend, Bruce's session will focus on digital marketing strategies dealers can use to better identify, engage, and persuade consumers to choose the dealership and make a vehicle purchase.
He also will help dealers learn how to more effectively identify their market for vehicle sales, connect with consumers in that market, and promote the dealership.
About the Speaker
Naked Lime Vice President Larry Bruce is a 30-year veteran of retail automotive and digital marketing. Prior to joining Naked Lime, Bruce was founder and CEO of OnlineDrive and also had founded several other digital marketing companies. His retail automotive experience includes holding a number of different leadership positions at Houston-area dealerships.
An accomplished speaker on the topic of digital marketing for dealerships, Bruce has presented at a number of Digital Dealer Conferences, including the most recent one in April 2015.
About Naked Lime Marketing
Naked Lime's Naked Truth: Deliver fresh and innovative full-service marketing, advertising, and web solutions and services that help automotive dealers turn the heads of consumers and inspire consumer loyalty at every point in the retail process. Connect with Naked Lime Marketing on the Web: http://nakedlime.com, Facebook: http://facebook.com/nkdlime, or Twitter: http://twitter.com/nkdlime.
SOURCE Naked Lime Marketing
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