Marketing Executive Tapped for Worldwide Film Acquisitions Role

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Feb 19, 2013, 03:22 ET

FORT LAUDERDALE, Fla., Feb. 19, 2013 /PRNewswire/ -- Melissa Mackenzie has been tapped for the new role of Senior Vice President Worldwide Acquisitions and Creative Development for South Florida-based movie distributor Maverick Entertainment Group (MEG). Ms. Mackenzie previously held the position of Senior V.P. Worldwide Marketing, and has been instrumental throughout the company's history in establishing MEG as a powerhouse indie distributor with high concept key art campaigns. Ms. Mackenzie will continue to oversee the creative development of these campaigns in her new position.

"I've been with Maverick from the beginning of the company, and have created theatrical-looking key art campaigns for each film released. In my new role, I will work with our customers to determine the genres they are looking for, and attend festivals, markets and other venues to secure the content that meets their needs. I'll also work to conceptualize the key art marketing strategy that will see the film succeed on store shelves."

Added Ms. Mackenzie: "My new role is to 'mine' thousands of independent movies made every year, and work with film festival programmers to find hidden the gems that meet our customers' criteria. It's a thrill to speak with film festival attendees and filmmakers, and help them establish a relationship with a distributor that will take their project to the next level. I take pride in helping them visualize what their project can become." MEG is interested in working with filmmakers from all over the world, and in all genres of films.

Ms. Mackenzie recently spoke at the Florida Media Market, in Miami, and was an invited guest at the Urban Playwrights United Conference in Myrtle Beach, S.C. Ms. Mackenzie is available as a guest speaker for panels or workshops. To submit a film for consideration, please email your screener via a private link to [email protected], or mail a full length screener to: Attn.: Acquisitions, Maverick Entertainment Group, Inc., 1191 East Newport Center Drive, Suite 210, Deerfield Beach, FL 33442.

MEG is an independent film distribution company specializing in niche genre films. In its 16^th year, MEG distributes content to all media platforms worldwide including DVD, Video on Demand, and Television. MEG continues to support emerging talent by placing their independent films alongside major studio fare. MEG is proud of its ongoing partnerships with REDBOX, Wal-Mart, Blockbuster, iNDemand, iTunes, Amazon, and DirecTV.

For more information, please email [email protected].

Contact: Pamela Flanagan, +1-954-422-8811, x 201

SOURCE Maverick Entertainment Group