Market Leader Joins Zillow Tech Connect: Leads; Program Exceeds 50 Technology Partners

Popular suite of agent productivity tools from Market Leader now available through the Zillow Tech Connect: Leads program

News provided by

Zillow

Mar 25, 2015, 08:00 ET

SEATTLE, March 25, 2015 /PRNewswire/ -- Zillow, the leading real estate and home-related information marketplace, today announced that Zillow® Tech Connect: Leads has cleared a new milestone: 51 technology partners are now available through the platform, including highly-requested Market Leader, which was acquired along with Trulia in February by Zillow Group. Market Leader tools help agents generate and manage more leads and provide seamless ways to engage and market to their contacts. Zillow Tech Connect: Leads allows technology companies to connect their systems with Zillow, creating a more seamless experience at no additional cost for the brokers and agents who use Zillow as a key component of their marketing efforts.

"There's been overwhelming demand from agents and brokers who use Market Leader to have it integrated into Zillow Tech Connect: Leads," said Scott Smith, Market Leader general manager. "We have nearly 200,000 subscribers – many of whom leverage Zillow as part of their marketing efforts. Now those hundreds of thousands of agents are able to integrate their contacts from Zillow into Market Leader Tools and leverage the power of the automated lead management."

Market Leader joins other new Zillow Tech Connect: Leads partners, including PropertyPulse by z57, Onjax, Quantum Leads and My Buying Buddy. Zillow already offers its own contact management software, which is used by many brokers and agents. However, Zillow believes that brokers and agents should have the right to choose the technology with which they are most comfortable and that most efficiently connects them to consumers ready to engage on their home search. Agents and brokers can connect to Market Leader, or any other CRM available on Zillow Tech Connect: Leads, through the Contacts section on their Zillow profile.

Companies interested in joining Zillow Tech Connect: Leads can email [email protected] for more information.

Zillow
Zillow® is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition to Zillow.com®, Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group (NASDAQ:Z), and headquartered in Seattle.

Zillow and Zillow.com are registered trademarks of Zillow, Inc.

SOURCE Zillow