Market and Competitor Analysis for Education Industry in APAC Region

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Apr 15, 2015, 02:19 ET

NEW YORK, April 15, 2015 /PRNewswire/ -- The Government aims to provide 60% of senior secondary school leavers with the opportunity to receive post-high school education by 2010 which will affect both tertiary and OOS learning
-Education is one of the biggest items of public expenditure accounting for nearly 25 percent (US$9.6 billion) of total recurrent public expenditure
-Of the total market value of US$968 million spent on OOS learning, most students get some assistance (up to 80% of course fee and the maximum is HK$10,000 per applicant) from the Government's Continuing Education Fund (CEF).
Hong Kong's continuing and professional education sector has flourished, as more people have sought to upgrade their academic qualifications and improve their career prospects
-More private institutions have been opened for out-of-school learning; out-of-school institutions growth rate will be increased by 30% to 40% in the next 3 years
Market for on-line learning is growing in Hong Kong with increasing focus on degrees, certifications, high school and pre-school learning
-Adults prefer to take industry oriented courses rather than just learning English for industry knowledge acquisition.
-On-line learning for degree courses and English language courses for kids are beginning to be adopted in Hong Kong due to the lack of time of working professionals and parents

China offers a great opportunity for entry into the out-of-school learning industry China's out-of-school learning market is large and is growing rapidly compared to other
Asian markets due a burgeoning middle-class, that has resulted in:
- growth of consumer spending
- increasing importance placed on higher and professional education
- the increasing competitiveness in the job market in China
On-line learning in China also shows great potential
- Although on-line learning is still at an early development stage due to the pre-mature on-line payment system transaction issue, it is expected that there will be at least a 25% increase in value over the next 3 years

Taiwanese society as a whole puts much importance on academic and career success The most popular out-of-schooling learning topics are school curriculum learning, vocational training and English learning, across the age group from 6 to 30 years old, especially for academic and vocation improvements Private institutions are a major social phenomenon in Taiwan; offering a vast choice of affordable courses, they form the foundation of learning for large spectrum of the population
- A large majority of students at private institutions enroll in courses that will help them prepare
for senior high school and university entrance exams, professional and civil service exams, as well as tests required for overseas study English learning by kids and adults dominates out-of-school learning, followed by Arts and Science tutorial class by primary and secondary school students
- Out-of-school learning is dominated by chain-established schools in Taiwan that have a good reputation and relatively more experience in teaching On-line education is not common in Taiwan due to relatively short travel times to tutorial schools and common perception that attending lectures assists learning and understanding
- Taiwanese consider face-to-face, classroom learning with teachers, that they learn more effectively and they are prepared to put significant investment in the learning – i.e. pay a premium for quality teachers and classroom learning

English language out-of-school learning institutes in Japan are popular and the demand for English Conversation Schools is particularly strong
- Traditional out-of school learning institutes offering special interest learning have recorded double digit decrease in between the year of 2001 and 2006 Supplementary Tutorial School known as "cram school" or "juku" faces fierce competition in Japan
- Tutorial schools are very popular in the Japan market and are designed for students to keep up with the regular school curriculum; subjects include Mathematics, Japanese, Science, English, Social Studies
Government and business in Japan is concerned about their global competitiveness so are pushing for better English language skills
- On-line learning opportunities exist with English Language (especially with shortages in qualified English Language teachers outside the major cities) and Vocational Learning as companies attempt to keep their employees skill levels in a more flexible learning environment

It is estimated that the private education market to be worth US$19 billion in 2009 while online learning grows in popularity and classroom learning loses its edge The market is fragmented and it has many players with the biggest players Daekyo and MegaStudy making up only 3.9% and 1.1% respectively Most out-of-school learning conducted through on-line learning concentrate their business on 7th to 12th graders in Korea while primary students usually take the form of blended learning of institutions and on-line materials
- on-line learning is also developing significantly for students with foreseen demand in the workforce in their 30s and 40s
Informal kids' training is of growing interest to parents - many kids now start learning as early as infancy with parents increasing expenditure on pre-school learning
The market for off-line education still captures an enormous amount of customers' expenditure, although the high cost of private education is becoming a burden to families.
Students are switching to less expensive on-line learning to fulfill their educational needs at their own pace

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