Mark Kelley Joins Donovan Data Systems as Reporting & Analytics Director

NEW YORK, June 13, 2011 /PRNewswire/ -- Media industry veteran Mark Kelley has joined Donovan Data Systems (DDS) as Reporting & Analytics Director, a new senior position at the leading provider of software and systems for the advertising industry in North America and Europe.

Kelley most recently was VP, Business Development and Product Strategy, at Harris Corporation in Manhattan.

"Mark will help to enhance our partnership with our agency clients, providing them with advanced data reporting and analytics," says Michel Petenzi, managing director of Technology and Product, DDS. "Mark's background and knowledge of agency operations, particularly in this period of data proliferation across media, will give our clients access to information precisely when and how they need to access it."

"There's never been greater demand in the advertising industry for timely and accurate data and analytics. I'm excited by my new role and look forward to working with DDS and its clients as we define and deliver new technologies, enabling agencies to leverage the power of ever-growing global data in a more efficient and insightful manner," said Kelley.

For the past three decades, Kelley's activities have spanned the disciplines of media planning, buying and research, along with data stewardship and trafficking. His background also includes extensive experience in agency workflow, multimedia data warehousing and business intelligence projects.

In addition to his tenure at Harris Corporation, Kelley has held key roles at MediaBank, CBS, CoreMedia Systems and Interpublic Group.

About DDS:

Donovan Data Systems is the advertising industry's leading systems and software provider. In the rapidly evolving world of media, developments including interactive and addressable television, new types of audience metrics and increased video-on-demand availability present new challenges and opportunities for all stakeholders. DDS is working in collaboration with its clients and partners to identify, analyze and standardize business processes, to ensure that its clients benefit from unmatched execution and interoperability with industry players. For more about DDS, visit: www.donovandata.com.

SOURCE Donovan Data Systems

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