Marine Research Initiative, dataMares, Analyzes Data on Ocean Life with Tableau

Conservation-focused program tracks data on marine population shifts and the impacts of overfishing on marine life

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Dec 16, 2014, 09:00 ET

SEATTLE, Dec. 16, 2014 /PRNewswire/ -- Tableau Software, a global leader in easy-to-use, rapid-fire business analytics software, today announced that the Scripps Institute of Oceanography's dataMares initiative is using Tableau to analyze and monitor data on marine life in the Gulf of California. The dataMares initiative collects massive amounts of data on the Gulf's marine populations with the goal of informing conservationists, fishermen, governments, and other stakeholders to make data-driven decisions about managing marine populations.

"An important part of our job is communicating complex data to people who aren't necessarily scientists," said Dr. Octavio Aburto-Oropeza, an assistant Professor at Scripps' Center for Marine Biodiversity and Conservation. "Tableau lets us quickly create informative and in-depth dashboards that can communicate data in a much richer way than a scientific report could alone."

As he explains it, Dr. Aburto-Oropeza's job is to "count fish and tell stories about them." To do this, his team at dataMares must analyze huge amounts of information. Since 1998, scientists in the Gulf of California Marine Program have monitored data from 260 sites in the region, including information gathered on 5,000 scientific dives and survey data on as may as 1,500,000 individual organisms.

With Tableau, the dataMares team is able to track this data and share it with stakeholders in a meaningful way.

By collecting data on fishing patterns, for instance, the team hopes to inform fisheries about which areas of the Gulf are being impacted by overfishing. The team maintains a database of 3 million "landings" – or each haul of fish taken from the Gulf – to help the Mexican National Commission of Fisheries and Aquaculture address these problems.

"Our number one goal is protecting the oceans, a natural resource that belongs to all of us," said Dr. Andrew F. Johnson, a postdoctoral researcher at Scripps and dataMares Editor-in-Chief. "Tableau helps us make informed decisions about our efforts and it has completely changed the way we communicate our data. Within dataMares, it has opened up data analytics to anyone, including those without programming knowledge. And for our external stakeholders, we're able to publish data-rich dashboards quickly – a critical asset in a field where data must be topical and timely."

In addition, the dataMares team uses Tableau Public to develop and publish visualizations to its website. These dashboards allow the larger community to view and share scientific data. Johnson says these public-facing dashboards have had a tremendous impact.

"We get emails every week from visitors to our website saying how informative these dashboards are," said Johnson. "The feedback from our key stakeholders has been tremendous – I've never seen so many fishermen excited about science!"

About Tableau
Tableau Software (NYSE: DATA) helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 23,000 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at www.tableausoftware.com/trial.

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