Marcum LLP Taps MWW Group to Spearhead Integrated Public Relations Campaign
Independent Accounting Firm Seeks MWW Group to Raise Awareness and Establish Executives through Media Relations
EAST RUTHERFORD, N.J., Aug. 16 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today that it is has been retained by Marcum LLP, a New York-based independent public accounting and advisory service firm ranked as one of the "Top 20" firms in the nation by Accounting Today. MWW Group's corporate communications practice will lead a public relations program designed to differentiate the firm from its competitors, articulate its unique value proposition, and establish its spokespeople as thought leaders in the corporate arena.
"Marcum has been a leader in the accounting industry for nearly 60 years. The goal of our program will be to leverage the tremendous equity that the firm has built to help propel a new phase of growth for the company," said Michael W. Kempner, president and CEO, MWW Group. "Our campaign will both elevate the firm's profile in its core as well as draw attention to the unparalleled degree of specialization that Marcum is able to provide to its clients."
"In order to continue to grow our practice, we must always effectively communicate our message throughout the marketplace. We know that MWW Group can get our message out, keep us out there and get the job done," said Jeffrey M. Weiner, Managing Partner, Marcum LLP. "MWW brings a proven track record of success in the financial sector and we're thrilled to work with their team as we continue to raise awareness about the firm, and promote our leadership."
About Marcum
Marcum LLP is one of the largest independent public accounting and advisory services firms in the nation. Ranked 17th among the "Top 100 Firms" by Accounting Today, Marcum offers the resources of more than 950 professionals, including 117 partners, in 15 offices throughout New York, New Jersey, Connecticut, Pennsylvania, Florida, Massachusetts and Grand Cayman. Marcum LLP is a member of the Marcum Group, the gateway to a group of organizations that provide a variety of professional services including accounting and advisory, technology solutions, recruiting and wealth management. These organizations include Marcum LLP; MarcumBuchanan Associates LLC; MarcumRachlin, a division of Marcum LLP; Marcum Financial Services LLC; Marcum Search LLC; and Marcum Technology LLC. For more information, please visit www.marcumllp.com.
About MWW Group
MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).
SOURCE MWW Group
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