March of Dimes(R) New York Division Pilots Online Auction Fundraiser
Benefit for Babies Charity Auction Site Launches
NEW YORK, May 3 /PRNewswire/ --
WHAT: |
Launch of Benefit for Babies – March of Dimes New York Division Online Auction |
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In collaboration with Live Gamer, March of Dimes New York Division launched a Charity Auction site on May 3 to help raise funds to support the important work March of Dimes does to help give all babies a healthy start in life. Funds will go to support programs of research, advocacy, community service and education. The online auction runs for two consecutive weeks. |
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The project was conceived by the Division's Volunteer Communications Committee and is a collaborative effort; supported by media partners, corporate sponsors, board members, and volunteers. WCBS Newsradio 880, New York Post, Theatermania.com, WCBS FM 101.1, fresh 102.7, WFAN, 1010 WINS, CBS 2, and Marquee Concerts are supporting the event with on-air and online promotion for the two-week run of the auction. |
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Featured items include "meet and greets" with Venus Williams, Joe Girardi, and Vanessa Williams; tickets to American Idol 2010 Concert Tour; a signed Eli Manning football jersey; tickets to Broadway hit show MEMPHIS; CBS Broadcast Studio Tour; and many more. For more information visit www.benefitforbabies.org. |
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WHEN: |
Launch date: Monday, May 3, 2010 |
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The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit www.marchofdimes.com/ny or www.nacersano.org.
Live Gamer provides a total commerce solution for global micro-transaction-based businesses. Spanning online games, digital entertainment, and social networks, Live Gamer provides an advanced offering that goes beyond billing to drive core business metrics and optimize new transaction-based revenue streams. Combining its micro-transaction platform, catalog management, storefronts, merchandising and anti-fraud solutions, scalable publisher support and international payment gateways, Live Gamer's technology has been adopted by leading publishers in gaming, social and entertainment including CCR, Acclaim, Funcom, NHN USA, Quepasa, Hangout Industries and Sony Online Entertainment, supporting over 80 million users in 23 countries. www.livegamer.com.
Contact: |
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March of Dimes |
Live Gamer |
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Ruby Wint 212.353.8365 |
Seana Cavanaugh |
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SOURCE The March of Dimes
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