ARLINGTON, Va., Nov. 2, 2021 /PRNewswire/ -- As Prematurity Awareness Month kicks off today, March of Dimes is announcing a new Public Services Announcement (PSA) aiming to raise greater awareness of the maternal and infant health crisis by highlighting real families who have experienced issues like preterm birth, infertility and maternal and infant loss. The PSA, entitled "Unspoken", showcases stories from diverse families in an effort to provide strength to others and greater empathy to the issues that affect all of us.
Behind the Scenes of the Unspoken March of Dimes film shoot
Photo still from March of Dimes PSA “Unspoken” | Mom who experienced miscarriage and infertility, and finally getting pregnant during the pandemic, and had a preterm birth in the closest birthing hospital 1.5 hours away from her home.
Photo still from March of Dimes PSA “Unspoken” | Mom-to-be who experienced infertility and went through several fertility treatments before coming pregnant.
Photo still from March of Dimes PSA “Unspoken” | Mom who experienced preterm birth during the pandemic
Photo still from March of Dimes PSA “Unspoken” | Mom who experienced three miscarriages before having a healthy baby
Even before the COVID-19 pandemic, the U.S. remains among the most dangerous developed nations for childbirth—a crisis fueled by the health equity gap in our health care system that puts women and babies of color at the greatest risk. Each day in the U.S. two babies die every hour, and about every 12 hours a woman dies from pregnancy-related causes. As many as half of all pregnancies may end in miscarriage and 1 in 10 babies is born preterm each year.
"We're grateful to all the families who openly shared their stories in order to help someone else who may be in a similar situation," said Stacey D. Stewart, President and CEO of March of Dimes. "We hope audiences see themselves in these families and know they are not alone -- that there is a community here to support them and ensure that every mom and baby gets the best possible start."
Over the past several years, the organization has encouraged families to share their personal experiences with infertility, pregnancy, childbirth and loss and built a supportive community, known as #unspokenstories, to give voice to those experiences and reduce the stigma around these topics. The new PSA shows the unspoken empathy that happens between families who have experienced major issues related to maternal and infant health.
"We wanted to use the power of storytelling, not only forge connections with audiences, but to show the breadth and depth of the work we do on in communities across the country," said Cindy Rahman, Senior Vice President and Chief Marketing Officer. "Every day we're supporting moms and families throughout their childbearing journey and through this PSA we're elevating that message to new audiences and letting them know we're here for them every step of the way."
Rahman and Tina Sharif, March of Dimes Senior Director of Content and Creative, developed the creative vision for the PSA in partnership with award-winning director Kerith Lemon. Lemon brought the vision to life via her production company and said, "March of Dimes' decision to depict the highs and lows of pregnancy and childbirth through real stories speaks to its commitment to support all families." March of Dimes is also releasing a behind-the-scenes video, which features interviews with Lemon and several families.
ABOUT MARCH OF DIMES
March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every mom and baby can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we're there for every family—those who had first-hand hardships, those celebrating their health and those just trying to start their families. For more information go to marchofdimes.org or nacersano.org, and visit shareyourstory.org for comfort and support. Find us on Facebook and follow us on Instagram and Twitter.
Share this article