March Mayhem™ Returns to College Basketball in 2013 with the Allstate Tourney Challenge Sweepstakes

NORTHBROOK, Ill., March 17, 2013 /PRNewswire/ -- March Mayhem™ has officially tipped off as Allstate Insurance Company, an official Corporate Partner of the NCAA^®, today announced its "Allstate Tourney Challenge Sweepstakes," which will give one lucky fan the chance to win $50,000 and a trip for two to experience college basketball "Mayhem" first hand at the 2013 NCAA® Men's Final Four^® in Atlanta. 

Fans who play the "ESPN Tournament Challenge" at www.espn.com can enter the "Allstate Tourney Challenge Sweepstakes" for a chance to win the grand prize after submitting their 2013 NCAA® Tournament bracket online.  The entry period will close five minutes prior to the first tournament games played on March 21.

"The NCAA® Men's Basketball Championship is filled with 'Mayhem' with all the wild plays, crazy moments and thrilling finishes, so Allstate is excited to give one fan the chance to experience it all live and in-person at the Final Four® – with some extra spending money,'" said Pam Hollander, senior director of sponsorship marketing for Allstate.  "As passionate supporters of college basketball, the 'Allstate Tourney Challenge Sweepstakes' is just one of the ways Allstate is celebrating March Mayhem™ in 2013."

This year, Allstate will engage fans with interactive, basketball-themed games, activities and prizes at the NCAA® Men's Final Four at Bracket Town™ refreshed by Coca-Cola Zero™, where fans of all ages can test their shooting skills on Allstate's dizzying "Hoops of Mayhem."

"Team Mayhem," Allstate's star-studded roster of iconic college basketball broadcasters and former players forever tied to the sport's greatest "Mayhem" moments, will meet fans and sign autographs at Bracket Town.  This year's "Team Mayhem" is headlined by legendary ESPN television analysts Dick Vitale and Bill Raftery, and former North Carolina State national champion and current ESPN analyst Dereck Whittenburg, who this year will celebrate the 30^th anniversary of the Wolfpack's memorable 1983 title game. 

For more information about the "Allstate Tourney Challenge Sweepstakes," please visit www.espn.com and search "Allstate."

About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate branded insurance products (auto, home, life and retirement) and services are offered through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com, www.allstate.com/financial and 1-800 Allstate^®, and are widely known through the slogan "You're In Good Hands With Allstate^®." As part of Allstate's commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $29 million in 2012 to thousands of nonprofit organizations and important causes across the United States.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Buick, Buffalo Wild Wings, Enterprise, Infiniti, LG, Lowe's, Northwestern Mutual, Reese's (Hershey's), Unilever, UPS and Wheat Thins (Kraft).

NCAA, Final Four, and March Madness are licensed by or trademarks of the National Collegiate Athletic Association.

SOURCE The Allstate Corporation

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