Mapping Communications Strategies to Resonate With the New Buyer

NEW YORK, Aug. 20, 2014 /PRNewswire/ -- Even though 57% of the buyer's journey is complete before a customer contacts a sales rep¹, there is still a critical opportunity for marketers to influence prospective customers during the research process.  By initiating the right dialogue with targeted personas across each stage of the buyer's journey, companies can establish themselves as informative, trusted thought-leaders, while developing relationships with new buyers and recruiting life-long customers.

Learn how to develop a content strategy that nurtures new buyers and earns their trust by attending the upcoming webinar "Mapping Communications Strategies to Resonate with the New Buyer" on Thursday, August 28 from 1PM-2PM ET. Follow the link to register now: http://prn.to/1ldyUDv

Key takeaways from the discussion will include:

• How to influence buyer behavior through transparent and high-quality content
• How to harness the evolution of earned media
• Role of distribution as the missing link to any successful content plan

Moderated by Michael Pranikoff, Global Director of Emerging Media at PR Newswire, the discussion will feature presentations by Adam B. Needles, Chief Strategy Officer and Principal at ANNUITAS and Ken Wincko, SVP of Marketing at PR Newswire.

About PR Newswire                                   

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:

Sarah Skerik
VP, Strategic Communications
201-360-6710
[email protected]

¹ 2013  Customer Qualification Assessment by The Corporate Executive Board

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