Manduka® Yoga Brings Themes Of Reflection And Connection To Fall 2014

Brand's most expansive line of performance yoga mats, towels and bags shimmer in metallic details, water inspired hues and prints for the first time ever

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Manduka

Sep 04, 2014, 09:00 ET

LOS ANGELES, Sept. 4, 2014 /PRNewswire/ -- Manduka dives deep in its Fall 2014 collection and campaign, capturing the essence, benefits and unique experiences of one's yoga practice with the community who lives it day to day. Drawing inspiration from materials that evoke reflection, the new line of high performance yoga gear – including mats, towels, bags and props – is interwoven with shiny metallic features and submerging shades of blue.

"The very act of stepping onto your yoga mat is a commitment to going deeper," said Sky Meltzer, CEO of Manduka. "Manduka's Fall collection encourages that very search: to Reflect & Connect to what's real in our lives and in our yoga practice. For Manduka, this means going deeper into innovation and performance, connecting to the roots of this ancient practice in our most expansive collection to date."

Manduka's Fall 2014 collection includes:

Manduka PRO® Metallics bring reflection to life on the mat with a shimmering two-tone pallet and a simple, elegant design. Available for a limited time in Luster -- a shade of silver opalescence -- this legendary, lifetime guaranteed mat offers unparalleled comfort and cushion, and a superior non-slip fabric like finish.
Manduka PROlite®, the smaller, lighter iteration of the PRO, features the brand's first print, a mystical ikat-inspired pattern, available in Moonstone (blue) and Enchant (pink). Also with a lifetime guarantee.
yogitoes® Waterfall Collection features prints that are infiltrated with the beautify that exudes from the constant flow of water. The high-performing towels are created with its Skidless® technology that grips while remaining soft, comfortable, absorbent and hygienic. Available in stunning shades of purple and blue.
Manduka be and gO collection of bags take yoga off the mat and carry it into the rest of life. Mat carriers, slings and backpacks that make up the gO Series feature an enhanced design including a J zip for ease of packing and unpacking a yoga mat, vibrant new lining and colors. The be Series tote and rucksack bring contemporary sophistication and versatile design, where sporty meets fashion.
Manduka LiveON Mats mirror the cyclical nature of life as the industry's first 100% recyclable and reclaimable mat. Now accessibly available in both kids and adult sizes nationwide, the mats are designed with a closed-cell surface to prevent the absorption of moisture, microbes or bacteria.

Manduka will bring the commonality of the theme to life through a microsite and social campaign, inviting the community to participate in the #thisismyyoga conversation. To share, yogis can visit www.manduka.com/thisismyyoga or join a six-week tag-it-forward social campaign centered around reflection starting September 15 @Mandukayoga.

To view Manduka's Fall lookbook check out: www.manduka.com/Fall2014. For more information, please visit: http://www.manduka.com join us on Facebook http://www.facebook.com/mandukayoga or follow us @MandukaYoga 

About Manduka ®

Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference in your practice. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment. Created for and by yoga enthusiasts, Manduka's technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners. Today Manduka's products, which include legendary yoga mats, yogitoes® performance towel collection, studio and lifestyle bags and a suite of sustainable, innovative accessories are sold in more than 65 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.

Contact:
Marci Mollins
Harmonica
[email protected]
310.935.3882

SOURCE Manduka