Manduka Turns up the Heat With Introduction of eQua(TM) Hot Yoga Towel

Super Plush, Ultra Absorbent and Slip-Resistant--New eQua Towel is the Ideal Accessory for any High Intensity Yoga Session

News provided by

Manduka

Feb 24, 2010, 06:07 ET

LOS ANGELES, Feb. 24 /PRNewswire/ -- Manduka (www.manduka.com), the world's leader in high performance yoga gear, announced today the debut of the eQua Hot Yoga Towel—the newest addition to the Manduka eQua Towel Collection. For those that prefer their yoga hot, the eQua Hot Yoga Towel is the ultimate solution to sweat management—allowing the user to perfect their poses instead of dealing with a perspiring distraction from their practice.

Developed in response to the common problem of excessive puddling during a sweaty yoga session, the Hot Yoga Towel is created with ultra soft, double knit microfiber—that remains super gentle on the skin but tough against toxins. Outperforming ordinary cotton or polyester towels, when spread over the yoga mat the Hot Yoga Towel forms a plush, sweat-trapping barrier and slip-resistant, hygienic foundation—absorbing the maximum amount of moisture while keeping yogi's mat clean and dry.

"We know how distracting perspiration can be during a high intensity yoga session," said Manduka CEO, Sky Meltzer. "So to assist the yogis that are heating up their practice, we wanted to offer a high quality product that allows the user to enjoy their practice without the diversion of slipping and sliding on their mat. The eQua Hot Yoga Towel is the perfect solution—not only is it super absorbent, but it also provides a hygienic barrier—keeping bacteria away from the user and off their mat."

Made to fit most yoga mats and user styles, the Manduka eQua Hot Yoga Towel is 72 " x 26.5" and is available in Candy (pink), Olive (green) and Scuba (blue). Able to withstand countless washings, the eQua Hot Yoga Towel is both machine washable and dryable—sweat it out, toss it in the wash and start your practice all over again. Whether you glow, perspire, sweat or seep—Manduka's eQua Hot Yoga towel has your mat and your mind covered.

Like all of the towels in the Manduka eQua Towel collection, the Hot Yoga Towel is created according to fair labor production standards. For more information, please visit: www.manduka.com or become a facebook fan at: http://www.facebook.com/MandukaYoga

About Manduka

Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment. Created for and by yoga enthusiasts, Manduka's technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners. Today Manduka's products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.

SOURCE Manduka