Manatt Deepens Top Advertising, Marketing and Media Practice with New Partner in Los Angeles

LOS ANGELES, March 5, 2014 /PRNewswire/ -- Manatt, Phelps & Phillips, LLP, announced that Jesse M. Brody has joined the Los Angeles office as a partner in the Advertising, Marketing and Media practice group. Brody comes to Manatt from Edwards Wildman Palmer LLP, where he was a partner and co-chair of the firm's Gaming practice group.

Focusing on legal and regulatory issues impacting the areas of advertising, entertainment, technology, new media and privacy, Brody advises clients on matters involving national and digital advertising campaigns, celebrity spokesperson agreements, sponsorship agreements, sweepstakes, contests and user-generated content promotions, social networking and viral marketing matters, claim substantiation, mobile applications and beyond. As a certified information privacy professional by the International Association of Privacy Professionals, Brody provides strategic compliance counseling on cutting-edge privacy issues, such as the collection of consumer data through mobile apps, compliance with the Children's Online Privacy Protection Act, big data, Do Not Track, and behavioral advertising.

"Jesse's experience aligns well with our practice, particularly in the areas of promotions, privacy, technology and digital media," said Linda Goldstein, chair of Manatt's Advertising, Marketing and Media division. "He brings a wonderful balance of both traditional and digital advertising capabilities that will be immediately beneficial to our diverse client base. Manatt excels in the areas of advertising, entertainment and digital media, and Jesse will be able to move seamlessly from topic to topic, matter to matter, with great ease. We are pleased to welcome Jesse to the firm."

In addition to his work on traditional platforms, Brody frequently assists clients on new media matters, including user-generated content, social networks, downloadable software and mobile messaging. His extensive advertising experience includes advising on co-promotion arrangements, strategic alliances, product placement and integration arrangements, as well as advising clients that market products and services to children and that market consumer financial products and services.

"Manatt has a tremendous reputation, particularly in the areas of advertising, marketing and media," Brody said. "Linda and her team are doing cutting-edge work at the forefront of legal and regulatory issues presented by emerging technologies. I am also impressed by the firm's superior entertainment, digital media, consumer protection, consumer financial services and litigation capabilities, all of which provide significant value to my clients. I'm thrilled to join Manatt and work side by side with this dynamic group."

Brody's addition is the latest in a series of new Manatt partners across the country in 2014, including entertainment litigator John Gatti in Los Angeles; financial services and banking lawyer David Gershon in San Francisco; commercial and white-collar defense litigator Arunabha Bhoumik in New York City; and global payments and anti-money laundering compliance lawyer Carol Van Cleef, and financial services litigator Andrew Zimmitti, in Washington, D.C.

Manatt's Advertising, Marketing and Media practice has been nationally recognized for excellence by both Chambers USA and The Legal 500. The team achieved a Tier 1 ranking, the highest designation bestowed, from U.S. News & World Report in its 2014 ranking of the country's "Best Law Firms."

Brody earned his B.S. from the University of Arizona and his J.D. from Loyola Law School, Los Angeles.

About Manatt, Phelps & Phillips, LLP
Manatt, Phelps & Phillips, LLP, is one of the nation's leading law and consulting firms, with offices strategically located in California (Los Angeles, Orange County, Palo Alto, San Francisco and Sacramento), New York (New York City and Albany) and Washington, D.C. The firm represents a sophisticated client base — including Fortune 500, middle-market and emerging companies — across a range of practice areas and industry sectors. For more information, visit www.manatt.com.

CONTACT:

Lawrence Martinez (310) 231-5443
Manatt, Phelps & Phillips, LLP

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