Man, That's One Wicked Sandwich!

One Customer's Jaw-Dropping Experience at a Georgia Which Wich Spurs a New Name for a Classic Wich

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Mar 10, 2010, 03:17 ET

DALLAS, March 10 /PRNewswire/ -- "Open wide" doesn't begin to describe one Which Wich customer's unforgettable experience with the chain's popular Wicked® Wich. For customer Chad Ettmueller, an attempted bite into his favorite sandwich resulted in 14 hours with his jaw locked open, treatment at three different hospitals, and one sandwich he never got to eat.

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It all began on an average Saturday night for the Ettmueller family of Cumming, Ga. Wanting to celebrate his son's second-place win at the school talent show, Ettmueller and his family went out for sandwiches at their neighborhood Which Wich restaurant, and ended up with more than they bargained for.

"It was literally a jaw dropping experience," Ettmueller laughs. And he can laugh now. A week ago he couldn't.

That night when Ettmueller casually opened his mouth to take his first bite into his Double Meat Wicked® Wich his jaw suddenly locked, his mouth stuck wide open!

"Everyone thought I was kiddin' around," explains Ettmueller. "I get that sandwich every time. Even my kids said, 'ha ha, funny dad.' Imagine trying to defend yourself when you can't talk! It's not easy," Ettmueller jokes.

Befuddled, Ettmueller stepped outside while his family continued eating and tried punching himself in the jaw to pop it back into place. But, it wouldn't budge. When he returned inside the restaurant his family realized it wasn't a joke after all.

His wife ushered the kids to the car and they sped off to the nearest urgent care where they were met with stifled laughter and ultimately told that the office was "ill-equipped" to handle his unique problem.

Ettmueller was ultimately transported by ambulance to Emory Hospital where he and his family heard the official diagnosis: "double dislocation of the mandible," which was corrected by an oral surgeon through jaw manipulation.

Late that night, Ettmueller's best friend met him at the hospital. Around 4:30 a.m. his friend got hungry and went searching for the meaty culprit. After eating the entire Wicked® he explained, "It was a mercy killing. I had to eat the sandwich that almost ate my friend!"

Jeff Sinelli, Which Wich founder and Chief Vibe Officer, almost couldn't believe Ettmueller's story. "In our six years of operating Which Wich we have never heard anything quite like this. We are happy to report that Chad is in good spirits and his jaw is healing," says Sinelli. "In the meantime, we are just supplying him with as many milkshakes as he wants."

To see Ettmueller's personal account of his eye opening and jaw-dropping experience, visit youtube.com/WhichWichWicked and 12seconds.tv/channel/WhichWich.

In recognition of Ettmueller's unique experience, Which Wich is giving his wich an honorary name: "Lock-Jaw," "Double Dislocator," or "Jaw Wrecker." Which Wich fans are encouraged to vote for their favorite name on Twitter @Whichwich, Facebook at the Which Wich fan page or email [email protected].

About Which Wich

Which Wich Superior Sandwiches is headquartered in Dallas, Texas. The award-winning sandwich chain is best known for its customized sandwiches, creative ordering system, and personalized sandwich bag. Which Wich offers 50 varieties of toasted sandwiches made with more than 40 quality meats, cheeses, vegetables, spreads and sauces. Which Wich recently celebrated the opening of its 100th franchise, and operates restaurants in 18 states.

For more information about Which Wich, please call 866-WHICHWICH or email [email protected]. You can also visit us online at Twitter.com/WhichWich, the Which Wich Facebook fan page and www.whichwich.com.