MAM Hires Industry Veteran to Head Up U.S. Division

WHITE PLAINS, N.Y., Jan. 27, 2011 /PRNewswire/ -- MAM, the leading designer brand for baby care products, announced the recent appointment of Fritz Hirsch as CEO of the US division. Mr. Hirsch is a 25-year industry veteran who was most recently President at Sassy Inc.  Sassy was the exclusive MAM distributor from 1983-2008 and during that time the Sassy team built the MAM brand into a major oral development feeding brand. Mr. Hirsch's key responsibilities at MAM include oversight of the organization, long-term growth, on-going strategy and profitability for the company.

"I am pleased to be back helping to build the MAM product line and joining MAM USA," said Mr. Hirsch. "MAM is a great company steeped with accomplishment and history, highly innovative products, extremely dedicated employees, and a solid and loyal customer base. I am excited about the opportunity to lead MAM USA and to build on the momentum to grow the business."

Mr. Hirsch has a long track record for building aggressive strategies backed by strong organizational skills and relentless execution. His strong leadership skills, familiarity with consumer product businesses and his ability to build, lead and motivate a team are the key strengths he brings to the position. Prior to MAM, Mr. Hirsch was part of the original Sassy team, president since 1986, and instrumental in building Sassy to be an industry leader.

About MAM

Founded in Vienna, Austria, MAM is a leader in providing families with industry leading baby care products, essential for a child's early years. A trusted brand for over twenty-five years, MAM is sold in over thirty countries and five continents. MAM has strived to be on the cutting edge of technology, lifestyle and modern design, while upholding industry leading quality control and testing standards. All MAM products are CPSIA compliant and totally BABY SAFE; BPA-free, PVC-free, Phthalate-free and Lead-free. For more information about MAM and MAM products, please visit us at www.mambaby.com.

SOURCE MAM