Malibu® Pops the Top Off Its Latest Product Innovation: Malibu® Rum Sparkler

Malibu® Rum Sparkler Surprises and Delights Cocktail Lovers by Uncorking then Bubbly Fusion of Coconut Water and Caribbean Rum

News provided by

Pernod Ricard USA

Jan 28, 2014, 08:01 ET

NEW YORK, Jan. 28, 2014 /PRNewswire/ -- Malibu® is ringing in the New Year in a big way with Malibu® Rum Sparkler, the newest product innovation announced today that combines the much-loved Malibu with coconut water, and infuses them with refreshing bubbles. With a pop of the cork, Malibu Rum Sparkler gives party people everywhere yet another reason to get together and enjoy life's everyday moments with a unique sparkling and refreshing cocktail. Whether it is a job promotion, weekend get-together with friends or impromptu day-off from work, Malibu Rum Sparkler gives you permission to simply pop and enjoy the party. Malibu Rum Sparkler is bottled in both coconut and peach flavors and is available now at retailers nationwide.

(Logo: http://photos.prnewswire.com/prnh/20140128/NY52456LOGO)

As the #1 coconut rum in the U.S.¹ and around the world, Malibu takes a fresh take on the brand by combining the classic Caribbean rum with coconut water and carbonation. Consumers will get another surprise when they pick up a bottle – Malibu Rum Sparkler debuts today with a cork and colorful foil wrap, a first for the brand, truly giving them a new, fun and exciting way to enjoy a sparkling cocktail.

"Malibu Rum Sparkler joins a rum portfolio that truly challenges and delights the taste buds of cocktail lovers – from higher proof Malibu Black, to low-calorie Malibu Island Spiced, to tequila spiked Malibu Red and perfectly pre-mixed Malibu Cans, we clearly aim to push the boundaries," said Josh Hayes, Senior Brand Manager, Malibu. "With Rum Sparkler, we're capitalizing on the growing demand and popularity of coconut water and giving consumers yet another reason to party with friends."

Malibu Rum Sparkler's blend of coconut water and light bubbles make it the newest refreshing cocktail of choice when looking for a taste of summer anytime. Once popped open, it is perfect when served chilled and straight in a flute, or mixed into a lively cocktail.

To celebrate the launch of Malibu Rum Sparkler, the brand will be hosting a series of off-premise sampling events at select retailers nationwide. The launch will also be supported through digital, social and OOH activations.

Pop-Worthy Malibu Rum Sparkler Signature Cocktails
Add a pop to your party with these Malibu Rum Sparkler signature cocktail recipes:

Beach Bubbles
3 parts Malibu Rum Sparkler
1 part pineapple juice
¼ part simple syrup
Dash fresh lime juice
Build in a chilled flute glass. No garnish.

Pool Party
3 parts Malibu Peach Sparkler
1 part orange juice
¼ part simple syrup (optional)
Build in a chilled flute glass. Garnish with an orange zest.

Malibu Rum Sparkler (11% alc. / vol., 22 proof) is available in 750ml for a suggested retail price of $16.99 in both coconut and peach flavors. To learn more about Malibu Rum Sparkler, other Malibu products and to get exclusive content head over to Malibu's Facebook page at www.facebook.com/Malibu-Rum.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country.

Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: http://www.acceptresponsibility.org.

Bring Moderation to Your Celebration – Enjoy Malibu Responsibly.

MALIBU ISLAND SPICED- PER 1.5 FL. OZ. SERVING. AVERAGE ANALYSIS: CALORIES 70; CARBOHYDRATES less than 1 gram; PROTEIN 0 grams; FAT 0 grams.

¹ Nielsen Eq. Vol. XAOC + Liquor 52 weeks ending 9/14/13

SOURCE Pernod Ricard USA