Malibu Kicks Off Campaign to Make First Day of Summer an International Holiday With Estelle and Sean Paul

Tune in to the Global Broadcast to Join the Celebration on June 21

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Jun 17, 2010, 12:00 ET

NEW YORK, June 17 /PRNewswire/ -- This June 21, Malibu is celebrating the First Day of Summer with a global broadcast live from New York City, featuring recording artists Estelle and Sean Paul, as well as DJs from across the globe. Fans can celebrate in real time with Radio Maliboom Boom by watching live at Facebook.com/Malibu.Rum. Throughout the summer, warm weather enthusiasts will be encouraged to join the movement to make the first day of summer an international holiday and celebrate the summer with the brand online and offline.

The evening of summer solstice, starting at 7:30 pm EDT, Estelle and Sean Paul will help fans around the world kick-off the summer with a live performance, while DJs including Mia Moretti will keep the energy going between sets.

But the fun doesn't stop when the concert is over! Throughout the summer, fans can keep the celebration going with Radio Maliboom Boom by enjoying upbeat music mixes, a mobile music application, exclusive artist interviews and recordings of Estelle and Sean Paul's performances at Facebook.com/Malibu.Rum. Other fun features include an augmented reality application called "Radio Maliboom Boom Video Shoot" that allows users to use their web cams to mix music like a DJ, mix a cocktail like a bartender, and dance the Radio Maliboom Boom dance that will be featured in Malibu's soon-to-be released television ad spot.

"This marks Malibu's first step to make the First Day of Summer an international holiday," said Mathias Westphal, Malibu Global Brand Director. "Malibu wants people around the world to be able to take a day off and celebrate that carefree summer feeling – no matter where you are!"

To join Malibu's movement celebrating the First Day of Summer, fans can visit Malibu's Facebook page at Facebook.com/Malibu.Rum, which features a countdown to summer and an interactive poll where summer activists can share why they believe the First Day of Summer is worthy of becoming an official international holiday.

Leading up to the global broadcast in New York City, those eager for summer to begin can join the giant countdown to the official start of summer, which is featured on the Times Square JumboTron. Consumers in New York can also join in on the celebration by dancing the Radio Maliboom Boom dance at a surprise dance-along at a yet to be disclosed location on June 22.

About Malibu

Malibu is the original Caribbean rum with natural coconut flavor and the world's favorite, selling more than 3 million cases each year in over 150 countries. With its beginnings on the island of Barbados, Malibu is perfect for creating cool and refreshing cocktails perfect for any occasion. The delicious and distinct flavor of Malibu has been honored at several major international spirits competitions, including silver at the 2007 San Francisco World Spirits Competition. Malibu is operated and marketed globally by The Absolut Company, a unit of Pernod Ricard.

SOURCE Malibu