Makeable Partners With UNIQLO To Launch "Selfless Selfie Project"

NEW YORK, Sept. 29, 2014 /PRNewswire/ -- Makeable, leading independent business, product and brand innovation company, has partnered with global clothing retailer UNIQLO and DOOB, a global provider of 3D technology-based products and services, to launch the 'UNIQLO Selfless Selfie Project' – a digital and in-store initiative. The project is aimed to inspire consumers to give a little social good this holiday season by turning the notion of Selfie into something that's about more than oneself, rewarding that participation with a one-of-a-kind #3DSelfie.

Beginning this week, the 'Selfless Selfie Project' (www.theselflessselfieproject.com) will be accepting submissions by encouraging people to take a selfie and make a pledge that focuses on giving back to loved ones and the community around them. Participants will post their Selfless Selfie to the social network of their choice using designated hashtags (#3DSelfie and #UNIQLOCity) for a chance to make their very own 3D Selfie in-store at one of five global UNIQLO locations. Up to 150 participants per city will be chosen from New York, San Francisco, London, Paris and Berlin to make their own #3DSelfie and will become part of UNIQLO's in-store holiday exhibition on view at each city's flagship store.

"The idea of a 3D Selfie is in and of itself kind of awesome," said Michael Kantrow, Co-Founder of Makeable. "So we paired that with the simple but provocative thought of a 'Selfless Selfie' to inspire consumers around the world to think differently about what a selfie could represent and symbolize."

Customers can visit the dedicated website (www.theselflessselfieproject.com) for more information on the project and how to submit their 'Selfless Selfies.'

About Makeable
Founded in 2007, Makeable is a leading, independent business, product and brand innovation company based in New York City. Makeable partners with some of the world's most interesting and innovative companies––from the Fortune 500 and leading brands across almost every industry to high growth, start-ups and venture capital backed entrepreneurial partnerships. From creating and launching new businesses, to designing and developing products and services that market themselves, to disruptive branding and marketing, Makeable delivers bespoke innovation by connecting design and technology to create value. More information can be found at www.itsmakeable.com.

SOURCE Makeable