Make Water Exciting with the Touch of a Button

SodaStream Leverages 2015 International Home + Housewares Show to Introduce the Power

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Mar 09, 2015, 12:33 ET

NEW YORK, March 9, 2015 /PRNewswire/ -- SodaStream International LTD. (NASDAQ: SODA), the leading global manufacturer and distributor of sparkling water makers, announced today at the 2015 International Home + Housewares Show the launch of the SodaStream Power Sparkling Water Maker, the company's latest innovation, which enhances its award-winning Source with touch-button technology . The Power marks the brand's most advanced carbonation system to date, offering:

Make Water Exciting with the Touch of a Button

Touch-button automatic carbonation
Three fizz levels to creatively customize a wide variety of drinks and make water exciting
Sleek and minimalist design
Unparalleled ease of use

"SodaStream Power, our latest portfolio launch, directly responds to consumers who recognize the importance of hydration as part of a healthy and active lifestyle by offering technology that empowers them to easily transform tap water into sparkling water in seconds," said Daniel Birnbaum, CEO of SodaStream. "It's healthier hydration at the touch of a button."

SodaStream Power follows in the footsteps of the Play and award-winning Source Sparkling Water Makers, both of which were created in collaboration with renowned and global designer Yves Behar. The Power will be available in both black and white.

Recent surveys¹ in the U.S. and U.K. have found that those with a SodaStream Sparkling Water Maker in their home consume 43 percent more water and water-based drinks, than those without one.

Operated by a refillable CO2 carbonator, a SodaStream Sparkling Water Maker allows consumers to easily create sparkling water in an instant and customize it to their taste. SodaStream empowers consumers to "Make Water Exciting," with a range of over 100 varieties of flavored sparkling water mix.

SodaStream chose to unveil the Power at the 2015 International Home + Housewares Show, as the annual event offers attendees the opportunity to experience the latest innovations in consumer lifestyle and product trends under one roof.

SodaStream Power retails at $149-$169 and will be rolling out to retailers and www.sodastreamusa.com in the second quarter of 2015.

About SodaStream
SodaStream is the world's leading manufacturer and distributor of Sparkling Water Makers, which enable consumers to easily transform ordinary tap water into sparkling water and flavored sparkling water in seconds. By making ordinary water more exciting and fun to drink, SodaStream helps consumers drink more water. Sparkling Water Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks. The products promote health and wellness, are environmentally friendly, cost effective, and are customizable and fun to use. Products are available at more than 70,000 retail stores across 45 countries, including 15,000 retail stores in the United States. To learn more about how SodaStream makes water exciting and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube, visit http://www.sodastream.com.

¹Toluna, a leading market research firm, conducted the survey online with 3,680 nationally representative U.S. adults ages 18+ between November 2 - November 8, 2014.

Photo - http://photos.prnewswire.com/prnh/20150309/180374

SOURCE SodaStream