Make a Difference with Vitamin World® this Holiday Season

HOLBROOK, N.Y., Oct. 8, 2012 /PRNewswire/ -- Vitamin World® has launched its Holiday Campaign "Be An Angel. Make a Difference." in an effort to support Vitamin Angels®.  The focus of this campaign is to help millions of children around the world who suffer from vitamin A deficiency (VAD) and malnutrition.

Vitamin World®'s goal this holiday season is $500,000. The donations received from this three month campaign will be used to provide vital nutrition in the form of nutritional supplements, to developing countries, communities and individuals locally in the U.S. and throughout the world.

"With the overwhelming generosity of our customers at Vitamin World® over the past four years, I am confident that this year's Holiday Campaign will help us reach millions more children who suffer from malnutrition.  What a tremendous gift for the holidays!" said Vicki McGuire, Sr. Vice President of Vitamin World®.

Worldwide, an estimated 190 million children under five suffer from vitamin A deficiency (VAD), a major underlying cause of child mortality and blindness. However, with one dose of vitamin A every six months we can help prevent VAD blindness and reduce under-five child mortality by an average of 24% in at-risk populations.

About Vitamin World®  
The first Vitamin World® store opened its doors in 1976. Headquartered in Long Island, NY, Vitamin World® manufactures over 700 superior-quality vitamins, minerals, herbs, and other nutritional supplements in our own state-of-the-art facilities. Today, Vitamin World® owns and operates over 400 retail locations nationwide. To find a store near you call 1-800-381-9000 or visit us online at www.vitaminworld.com. Follow us on Facebook at www.facebook.com/OfficialVitaminWorld

About Vitamin Angels®  
Vitamin Angels® is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially vitamin A, among at-risk populations. In 2011, Vitamin Angels® connected approximately 25,000,000 children in 41 countries, including the US, with the vital nutrients they need as a foundation for good health. They have received four consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit www.vitaminangels.org

Media Contact:   
Andrea Staub – 631-200-7459

SOURCE Vitamin World

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