Majestic Makes NFL Debut With Style "Coordinator" Calling The Shots

TAMPA, Fla., Oct. 9, 2014 /PRNewswire/ -- This NFL season style has a new winning game plan, and "The Coordinator" from Majestic Athletic is leading the charge. With fashion sense and football knowledge, "The Coordinator" is helping men and women become part of the NFL's fashion elite by building winning wardrobe combinations for every occasion from the office to the tailgate.

While VF Licensed Sports Group has been a longtime provider of NFL apparel, this is its "rookie season" offering apparel under the Majestic brand. Accompanying the launch and increased brand exposure, Majestic has developed a comprehensive marketing campaign featuring "The Coordinator." She is a football style expert, who provides fans with tips on building a championship wardrobe collection.

"We understand that no two NFL fans are alike, and that's the genesis behind creating an NFL collection which allows each fan to express their individuality and team spirit," said Jim Pisani, President at VF Licensed Sports Group. "Fan apparel is no longer just about game day, and we feel 'The Coordinator' is bringing the attitude and expertise to propel licensed sportswear into everyday wear occasions."

In addition to video content, "The Coordinator" campaign includes social media, blog, and digital advertising. Each week, "The Coordinator" posts new content providing NFL apparel style tips for upcoming key matchups or in developing regional style. Her game plans can be found at www.majesticathletic.com/NFL.

ABOUT MAJESTIC ATHLETIC

Majestic Athletic designs, markets and manufactures performance athletic apparel, team uniforms, outerwear and licensed athletic wear.  Majestic is the official on-field uniform of Major League Baseball and is also licensed by the Major League Baseball Players Association (MLBPA), National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL) and Collegiate Licensing Company (CLC). For more information on Majestic Athletic visit: www.majesticathletic.com.

SOURCE Majestic Athletic