Majesco Entertainment Announces Shipment of More Than 500,000 Zumba Fitness® Video Game Units

EDISON, N.J., Jan. 11, 2011 /PRNewswire/ -- Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, today announced that it has sold more than 500,000 units to retailers nationwide of its Zumba Fitness® interactive video game for Wii™, Kinect for the Xbox 360® and PlayStation®Move motion controller. The Zumba Fitness® video game has quickly become one of Majesco's fastest-selling titles, having reached this milestone in less than two months. 

"We are excited by the sales performance of the Zumba Fitness® video game, and are also encouraged by the continued post-holiday momentum for the title," said Jesse Sutton, Chief Executive Officer, Majesco.  "Zumba® fitness programs are a worldwide phenomenon and growing.  We believe people will be playing the Zumba Fitness® video game at home 365 days a year, and as such expect to see continued reorders throughout the year.  In addition, we have extended our national marketing and PR campaign to maintain consumer demand and support retail momentum."

In the Zumba Fitness® exer-game, players can learn and perfect nine different dance styles: Reggaeton, Merengue, Salsa, Cumbia, Hip-Hop, Mambo, Rumba, Flamenco and Calypso.  The game features 30 infectious music tracks and routines—some exclusive to the game—led by Zumba® program creator Beto and celebrity instructors Gina Grant and Tanya Beardsley. No matter what your skill level, the Zumba Fitness® video game is accessible to all with Learn the Steps training, plus Beginner, Intermediate and Advanced routines in five dynamic venues.  As you hit each move in rhythm with your on-screen Zumba® instructor, the stage transforms into a high voltage party atmosphere with special effects and additional on stage dancers. Players can throw a Fitness-Party™ event at home with up to three other players, or take the party online with up to eight via PlayStation®Network and Xbox LIVE® online entertainment network play. All three versions of the game let players dance hands-free: Kinect for Xbox 360 is controller free, and the Wii and PlayStation®Move motion controller versions ship with an exclusive Zumba Fitness Belt that tracks players' hip movements as they dance.

Developed by Pipeworks Software, the Zumba Fitness® video game for Wii™, Kinect for Xbox 360 and PlayStation®Move motion controller is rated E and is now available for the suggested retail price of $49.99 on Kinect for Xbox 360, and $39.99 on Wii and PlayStation®Move. To find out more, please visit www.ZumbaFitnessGame.com or join our community at www.Facebook.com/ZumbaFitnessGame.

About Zumba Fitness, LLC

The Zumba® program is a fitness party with a contagious blend of Latin and international rhythms that provides a fun and effective workout to a global community, either at home or in the gym. Through exhilarating, high calorie-burning fitness classes, Zumba Fitness® has helped melt the pounds and inches off more than 10 million Zumba program-enthusiasts in 110 countries. Using easy-to-follow moves and exotic, high-energy music, Zumba routines successfully tone and sculpt the body while burning fat. Zumba classes are available at 90,000 locations worldwide and feature specialty options including Zumba Gold® classes for active older adults and deconditioned participants, the Zumba® Toning program, Zumbatomic® classes for kids and Aqua Zumba® classes, the "pool party" workout.  For a home-based workout, The Zumba Fitness® Total Body Transformation System is available in a four-disc DVD collection featuring Beto, the creator of the Zumba® program. Other offerings include Zumbawear™ apparel and accessories, the Zumba Fitness® video game as well as music soundtracks. For more information, to find a class, or to purchase Zumba Fitness merchandise, please visit www.zumba.com and find us on Facebook and Twitter.  For approved art, (credit Zumba Fitness®, LLC) visit http://international.zumba.com/media/.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market.  Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Kinect for Xbox 360®, PlayStation®Move motion controller, Wii™, Nintendo DS™ and other leading systems. Product highlights include Cooking Mama™, Babysitting Mama™, TETRIS® Party Deluxe and the Zumba Fitness® video game.  The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL.  Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.  These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology.  The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors.  These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity.  The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

SOURCE Majesco Entertainment Company

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