Maintaining an Industry-leading Position in Mobile Coverage, iQIYI PPS has Expanded its Lead Over Youku Tudou by 110%

News provided by

Mar 27, 2014, 11:00 ET

BEIJING, March 27, 2014 /PRNewswire/ -- According to iResearch mUsertracker's latest data (as of January 2014), the monthly user coverage of iQIYI PPS mobile video has reached 94.0872 million, accounting for 55.82% of users industry-wide. iQIYI PPS still maintains the leading position in the industry, with a lead of 10.5417 million over second-place Youku Tudou. Compared to December 2013, the lead has expanded from 6% to 12.62%, more than twice the original.

iResearch mUsertracker's latest data from January 2014. (PRNewsFoto/iQIYI) (PRNewsFoto/IQIYI)

As data from iResearch mUsertracker shows, the mobile video industry's total user coverage in January 2014 was 168.6 million, in which iQIYI PPS users were 94.0872 million, accounting for 55.82%. Hence, iQIYI PPS has become the only video brand with over 50% user coverage and with more than 90 million users. Compared to December 2013, the total number of users in the whole industry has increased by 4.58%; meanwhile, the coverage of iQIYI PPS has grown by 9.81% on a monthly basis, much more than the industry's growth rate overall (4.58%), and three times the growth rate of second-place Youku Tudou.

Based on a strategy of offering exclusive content that was initiated at the end of 2013, iQIYI PPS has rapidly enhanced its lead in the field of multi-screen and is directing the industry towards a unipolar structure. According to the data, the gap between iQIYI PPS and second-place Youku Tudou has expanded from 4.8482 million in December 2013 to 10.5417 million in January 2014, and also from 6% to 12.62% quickly. In other words, the lead has grown by 110% in a month. Along with the promotion of this strategy, as well as the synergy between iQIYI PPS's double platforms, iQIYI PPS, by February 2014, will become the first video brand with monthly coverage of more than 100 million in the history of iResearch mUsertracker, and the gap between it and second-place Youku Tudou will become even larger.

Photo - http://photos.prnewswire.com/prnh/20140327/CN92045

SOURCE iQIYI