Maidenform Introduces The Next Generation Of Comfort With Comfort Devotion Reimagined

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Oct 09, 2013, 08:11 ET

NEW YORK, Oct. 9, 2013 /PRNewswire/ -- Maidenform, the iconic intimate apparel company, launches the next generation of comfort with the Comfort Devotion Reimagined collection. For over 91 years, Maidenform has been reinventing new ways to deliver the best in shapewear and intimates for women. True to its heritage, Maidenform's new collection features innovative technology and luxurious fabrications in shapewear, bra and panty styles that provide an incredible look and feel.

(Photo: http://photos.prnewswire.com/prnh/20131009/NY94450 )

Comfort Devotion Reimagined Collection by Maidenform. (PRNewsFoto/Maidenform Brands, Inc.) (PRNewsFoto/MAIDENFORM BRANDS, INC.)

Comfort Devotion Reimagined is transforming the way women think of shapewear. From slimming briefs and bodybriefers to thighslimmers and full slips, the styles feature an invisible 360 degree slimming control panel for everyday control. The superior sueded-touch fabric used inside and out offers an elevated level of comfort rarely found in shapewear. No-show edges provide a completely smooth finish under clothes. Briefs have no visible panty lines and bodybriefers feature extra cup and side coverage. Camisoles are constructed with fused seams for a smooth look and are meant-to-be-seen, creating the perfect functional wardrobe compliment.

"We strive to deliver the latest in technology and trends that will meet the needs of women," said Maurice Reznik, CEO of Maidenform. "With the launch of Comfort Devotion Reimagined, we hope to provide our customer with an elevated intimate's experience and the foundation to look and feel her best."

In addition to the shapewear styles, the full assortment includes new bra and panty styles in the same ultra-soft fabric. Bras feature brushed cup liners, plush fabrics and soft cushioned pads for added comfort. Hints of ruching and lace details add a feminine touch. Comfort Devotion Reimagined bras are available in four levels of push: Natural, Enhanced, Ultimate, and Extreme, allowing for a highly individualized fit and feel. Panty styles include boyshorts, hipsters, bikinis and thongs that feature the same buttery soft-brushed fabric, delicate details and elastic-free fuse binding for a no-pinch experience signature to the brand.

The Comfort Devotion Reimagined styles retail from $11 - $46 and are available on Maidenform.com.

About Maidenform Brands, Inc.
Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 91-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Flexees®, Lilyette®, Control It!®, Sweet Nothings®, Bodymates®, Self Expressions® and Inspirations®. Maidenform products are currently distributed in approximately 64 countries and territories outside the United States.

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SOURCE Maidenform Brands, Inc.