Maidenform® Announces Celebrity Stylist Micaela Erlanger As Brand Ambassador And Spokesperson

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Oct 28, 2014, 08:13 ET

WINSTON-SALEM, N.C., Oct. 28, 2014 /PRNewswire/ -- Maidenform, a leading intimate apparel brand, announces that celebrity stylist Micaela Erlanger has joined the brand as an ambassador and spokesperson through March 2015. Erlanger will act as a guide to the Maidenform customer, offering expert tips, product picks and styling insight via the brand's website and social media platforms.

"I am so excited about my partnership with Maidenform, a brand whose products I have relied on for years," said Micaela Erlanger. "I identify with the vivacious, confident spirit of the brand, and I am delighted to be representing Maidenform as their new brand ambassadress!"

"We are thrilled to have Micaela join the brand as a Maidenform spokesperson for the upcoming seasons," said Tricia Bouras, vice president and general manager of the Maidenform brand. "As we continue our commitment to helping women feel confident while embracing their spirited sexiness, we believe it is important to enrich the shopping experience with an aspirational guide dedicated to inspiring and educating the Maidenform woman on personal style. Micaela's captivating spirit and commitment to fashion align perfectly with our brand vision."

Best known for her impeccable red carpet styling, Erlanger has an innate understanding for the importance of foundation pieces. She will share this knowledge with the Maidenform customer, addressing topics such as how to dress for your body type, surviving the holiday season in style, and translating the rules of the red carpet to look and feel your best in everyday life.

About Maidenform
An intimate apparel leader since 1922, Maidenform offers comfortable, stylish and innovative bras, panties and shapewear to women with an active lifestyle, a sense of style, and an appreciation for the way they look. Maidenform products may be found in leading department stores and national chain stores and direct to consumers via outlet stores and websites. Maidenform is part of HanesBrands (NYSE: HBI). For additional information, visit www.maidenform.com.

About Micaela Erlanger
A self-proclaimed "vintage-a-holic, and glamour girl," Micaela's clients include: Lupita Nyong'o, Michelle Dockery, Olivia Munn and Hilary Swank. Erlanger graduated from Parsons The New School for Design with her BA in Design and Management, but it was her six-year tenure as the Senior Stylist and Assistant to Annabel Tollman that she credits as the most significant training experience of her life and career. The hallmark of Micaela's work is her meticulous attention to detail and a keen focus on the client's needs and objectives. With a love for all things beautiful and alluring, coupled with an appreciation of the whimsical, Micaela brings a versatile and fresh approach to styling.
Instagram: @houseoferlanger
Twitter: @micaelaerlanger

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SOURCE Maidenform