MAGNUM® Brings Ice Cream and Premium Belgian Chocolate Back to New York this Summer

Guests can create personalized MAGNUM bars at new location in the Meatpacking District

News provided by

MAGNUM Ice Cream

Jun 08, 2017, 09:06 ET

ENGLEWOOD CLIFFS, N.J., June 8, 2017 /PRNewswire/ -- MAGNUM Ice Cream, the only ice cream bar made with Belgian chocolate, returns to New York City for the summer season, bringing its indulgent ice cream experience to a new storefront at 875 Washington Street.

MAGNUM New York, the one-of-a-kind ice cream experience where guests can create custom MAGNUM bars, located at 875 Washington Street in the city’s Meatpacking District. (Photo by Jason DeCrow for MAGNUM)
MAGNUM New York, the one-of-a-kind ice cream experience where guests can create custom MAGNUM bars, located at 875 Washington Street in the city’s Meatpacking District. (Photo by Jason DeCrow for MAGNUM)
MAGNUM New York, the one-of-a-kind ice cream experience where guests can create custom MAGNUM bars, located at 875 Washington Street in the city’s Meatpacking District. (Photo by Jason DeCrow for MAGNUM)
MAGNUM New York, the one-of-a-kind ice cream experience where guests can create custom MAGNUM bars, located at 875 Washington Street in the city’s Meatpacking District. (Photo by Jason DeCrow for MAGNUM)
A close-up of the MAGNUM New York “dipping bar” where guests can create custom MAGNUM bars hand-dipped in Belgian chocolate and adorned with three toppings from a selection of 20 premium ingredients including sorbet chocolate pearls, gold crystal candy, rose petals and dried raspberries. MAGNUM New York is located at 875 Washington Street in the city’s Meatpacking District. (Photo by Jason DeCrow for MAGNUM)
A close-up of the MAGNUM New York “dipping bar” where guests can create custom MAGNUM bars hand-dipped in Belgian chocolate and adorned with three toppings from a selection of 20 premium ingredients including sorbet chocolate pearls, gold crystal candy, rose petals and dried raspberries. MAGNUM New York is located at 875 Washington Street in the city’s Meatpacking District. (Photo by Jason DeCrow for MAGNUM)
A selection of custom made MAGNUM ice cream bars at MAGNUM New York. MAGNUM New York is located at 875 Washington Street in the city’s Meatpacking District. (Photo by Jason DeCrow for MAGNUM)
A selection of custom made MAGNUM ice cream bars at MAGNUM New York. MAGNUM New York is located at 875 Washington Street in the city’s Meatpacking District. (Photo by Jason DeCrow for MAGNUM)
To celebrate LGBTQ Pride Month, MAGNUM has partnered with GLAAD to create a limited-edition MAGNUM Pride bar, available at MAGNUM New York in June. (Photo from MAGNUM)
To celebrate LGBTQ Pride Month, MAGNUM has partnered with GLAAD to create a limited-edition MAGNUM Pride bar, available at MAGNUM New York in June. (Photo from MAGNUM)
MAGNUM New York, the one-of-a-kind ice cream experience where guests can create custom MAGNUM bars, located at 875 Washington Street in the city’s Meatpacking District. (Photo by Jason DeCrow for MAGNUM) MAGNUM New York, the one-of-a-kind ice cream experience where guests can create custom MAGNUM bars, located at 875 Washington Street in the city’s Meatpacking District. (Photo by Jason DeCrow for MAGNUM) A close-up of the MAGNUM New York “dipping bar” where guests can create custom MAGNUM bars hand-dipped in Belgian chocolate and adorned with three toppings from a selection of 20 premium ingredients including sorbet chocolate pearls, gold crystal candy, rose petals and dried raspberries. MAGNUM New York is located at 875 Washington Street in the city’s Meatpacking District. (Photo by Jason DeCrow for MAGNUM) A selection of custom made MAGNUM ice cream bars at MAGNUM New York. MAGNUM New York is located at 875 Washington Street in the city’s Meatpacking District. (Photo by Jason DeCrow for MAGNUM) To celebrate LGBTQ Pride Month, MAGNUM has partnered with GLAAD to create a limited-edition MAGNUM Pride bar, available at MAGNUM New York in June. (Photo from MAGNUM)

The one-of-a-kind experience features a "dipping bar" where ice cream enthusiasts can create custom MAGNUM bars by selecting silky vanilla bean or rich chocolate ice cream bars to be hand-dipped in their choice of real Belgian dark, milk or white chocolate. Visitors can then choose three toppings from a selection of 20 premium ingredients, including rose petals, pink Himalayan sea salt and crispy fig. These custom bars will be available for $8 daily from 12-9 p.m. Sunday through Wednesday and 12-11 p.m. Thursday through Saturday, up until the store closes in October.

"Both the fashion and art scenes in the Meatpacking District make for the perfect backdrop for this year's MAGNUM New York location," said Bruno Francisco, Senior Global Marketing Director at Unilever. "Guests can look forward to the indulgent MAGNUM ice cream they love, plus a new selection of premium toppings inspired by culinary trends, like caramel half popped popcorn and amaretti cookie crumbles."

To further infuse the worlds of art and fashion into the store, MAGNUM New York will feature a collection of bejeweled, bespoke MAGNUM bars as well as a line of five limited-edition handbags from the MAGNUM x MOSCHINO capsule collection, designed with illustrations by MOSCHINO Creative Director Jeremy Scott.

In June, MAGNUM will celebrate LGBTQ Pride Month through a partnership with GLAAD, a nationally recognized LGBTQ organization committed to creating a world where everyone can live the life they love. In support of diversity and inclusivity, MAGNUM and GLAAD are offering a limited-edition Pride MAGNUM bar, available through June at MAGNUM New York. MAGNUM is also making a donation to GLAAD to support its work across the country.  The indulgent Pride bar is inspired by the MAGNUM brand's belief that there's more pleasure in a diverse world, and its commitment to stand up for everyone's right to find pleasure in being themselves.

MAGNUM New York is one of 22 pop-up MAGNUM locations opening across the world in 2017, including stores in Milan, Tel Aviv, London and Kuala Lumpur. Ice cream lovers looking for an indulgent experience at home can enjoy MAGNUM varieties from retailers nationwide, including the brand's newest flavors: MAGNUM Double Cookies & Cream and MAGNUM Double Chocolate Hazelnut. MAGNUM Doubles are expertly crafted to be dipped in two layers for a thick, crackling chocolate shell around a decadent, gourmet sauce.

For more information about MAGNUM Ice Cream and MAGNUM New York, visit magnumicecreamus.com.

About MAGNUM®
Launched in 1989, MAGNUM® was the first handheld ice cream bar targeted as a premium adult offering. Today, MAGNUM® is one of the world's leading ice cream brands, selling one billion units annually worldwide.

MAGNUM® Ice Cream bars use only the finest premium ingredients, including silky vanilla bean ice cream and are the only ice cream bars made with Belgian chocolate, for the ultimate chocolate indulgence.

MAGNUM® Ice Cream bars are available in 3-count multipacks at grocery stores nationwide for a suggested retail price of $4.49. MAGNUM® Mini bars are available in 6-count multipacks for a suggested retail price of $5.49

Learn more about MAGNUM® at magnumicecream.com and follow #MagnumNYC on the following social pages:

- Facebook: facebook.com/magnumus
- Instagram: instagram.com/magnum
- Twitter: twitter.com/magnumicecream

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.

The Unilever Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

Unilever ranked number one in its sector on the 2016 Dow Jones Sustainability Index.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa

To connect with Unilever U.S. via Twitter follow: @unileverusa

For more information or images, please contact:

Alex Demers
Golin
312-729-4240
[email protected]

SOURCE MAGNUM Ice Cream

Related Links

http://www.magnumicecreamus.com

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