NEW YORK, Sept. 29, 2014 /PRNewswire/ -- Digital advertising technology company, Magnetic (www.magnetic.com), announced today the addition of Justin Squezello as Chief Financial Officer (CFO). Squezello, the former CFO at About.com, brings more than 15 years of experience in strategic financial planning, data analysis and ad technology to this new leadership role.
"Justin played a vital role in IAC's acquisition of About.com, where he was charged with the company's financial integrations, ultimately resulting in top and bottom line growth," says James Green, CEO of Magnetic. "His experience in financial and business operations within technology and online publishing organizations will accelerate the growth of Magnetic."
Squezello previously served as the CFO of About.com, where he was charged with fully integrating the About.com business from a financial and general operating perspective into IAC soon after its acquisition in September 2012. He played an integral role in shaping the company's post-acquisition strategy which resulted in double digit top and bottom line growth, and culminated in its re-launch in Summer 2014. Prior to About.com, Justin served a variety of strategic financial leadership roles at IAC for five years, from restructuring its search businesses to rebuilding its centralized display sales business. He's also served finance, business operations and sales analysis roles at Time Inc. and Ziff Davis.
"Using data to reach audiences continues to be a growing trend, and marketers need valuable sources of intent to help them in this endeavor," said Squezello. "Magnetic has established a viable search retargeting business and has technology that can meet market demands. I'm thrilled to have this opportunity to help lead the company's future growth."
Within the past year, Magnetic has acquired dynamic creative provider, Cognitive Match, and opened five new offices, including an international headquarters in London. Squezello will be based in Magnetic's New York office.
About Magnetic
Magnetic is a digital technology company specializing in retargeting solutions that combine intent data with display advertising to power brand awareness and direct response campaigns. Magnetic uses billions of search data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend 96% of their time online – on news sites, blogs, e-commerce sites and social networks. Founded with a specialized focus on search retargeting, Magnetic's advertising solutions also extend to site retargeting, and include advanced media optimization and buying and dynamic creative capabilities.
Headquartered in New York City, Magnetic has offices in Atlanta, Boston, Chicago, Detroit, Los Angeles, San Francisco, London and Toronto. For more information please visit www.magnetic.com.
SOURCE Magnetic
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