NEW YORK, April 25, 2011 /PRNewswire/ -- MAGNAGLOBAL announced today that Vincent Letang has been named EVP, Director of Global Forecasting, where he will oversee all of the organization's forecasting, strategy, and advisory services. A veteran advertising analyst and researcher, Letang joins MAGNAGLOBAL following six years at Screen Digest in London, where he most recently served as Senior Analyst and Head of Advertising Research. With vast experience in Europe, Letang gained valuable understanding of the complexities of the region's ad markets.
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"We're thrilled to have somebody with Vincent's background and experience coming to MAGNAGLOBAL as our lead forecaster," said Elizabeth Herbst-Brady, MAGNAGLOBAL President. "As one of the top minds in our field, Vincent is the perfect person to keep MAGNAGLOBAL and our clients one step ahead of the media world. With vast industry knowledge and a thorough understanding of the economics behind it, Vincent was the obvious choice to fill this critical role."
"I couldn't be more excited to be joining Elizabeth and her team at MAGNAGLOBAL. I've always respected the work that MAGNAGLOBAL does and the tools they have created. I look forward to further enhancing and developing our forecasts around the world," said Letang. "I want to thank everyone at Screen Digest for making my time there so memorable, and I'm ready for what promises to be a great next step in my career."
Letang joined Screen Digest in 2005 as a Senior Analyst. In January of 2009, Letang launched "Advertising Intelligence,'' a Screen Digest online service focusing on television advertising and digital advertising global market trends. The service monitors and forecasts advertising sales and assesses the impact of economic, technological, regulatory, and media consumption changes on advertising revenues across all media. Discovery Networks, NBC Universal, Bank of America Merrill Lynch and the European Commission are among the Advertising Intelligence subscribers.
Prior to joining Screen Digest, Letang was head of the media practice at BIPE, a consulting firm based in Paris, for six years. He was in charge of "Ad Barometer," an annual international survey of advertising trends commissioned by Lagardere, a leading global magazine publisher.
During his career, Letang has also served as a consultant to many high-profile clients and been invited to speak on advertising trends at prominent conferences around the world.
Letang holds a master's degree in economics from Paris Dauphine University and a master's degree in business administration from HEC Business School in Paris.
MAGNAGLOBAL is the strategic global media unit responsible for forecasts, insights, and negotiation strategy across all media channels on behalf of Mediabrands. With $26 billion in global media billings according to RECMA, MAGNAGLOBAL exercises serious clout, though it is driven by more than simply buying power. MAGNAGLOBAL'S sophisticated approach to managing data and insights delivers actionable intelligence to our affiliated planning and buying teams around the world. MAGNAGLOBAL also provides strategic advisory services and analytical tools for assessing the media industry. For more information go to www.magnaglobal.com.
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