NEW YORK, July 26 /PRNewswire/ -- Elizabeth Herbst-Brady, President, announced today the launch of MAGNAGLOBAL. This reflects MAGNA's transition from an upfront focused national television unit primarily in the U.S. to a multiplatform intelligence and strategic based investment group serving IPG's global clients. Today, MAGNAGLOBAL is the strategic global media unit of IPG responsible for forecasts, insights and negotiation strategy across all media channels. MAGNAGLOBAL works with the brands within IPG (Initiative, UM, Hill Holiday, Deutsch, Mullen and others) on behalf of their global clients.
"We have established a structure and process to meet our clients' international needs. Starting with the unique methodology of our Global Forecast we have organized ourselves to be a nimble and proactive force worldwide, further leveraging our position on behalf of our clients. We built a system that is uniquely marketplace focused but uses flexible scale to support delivery of our individual client's campaigns. Our Intelligence and tools are used along with our model to determine the most successful 'go-to market' strategy for any market or medium," comments Elizabeth Herbst-Brady.
Since 2009, MAGNA also expanded into Local TV, National Radio and Print and Digital in the U.S. and launched the original U. S. and Global Forecast with a sophisticated methodology and comprehensive insights into the business.
The Audience Analysis Group pioneered the first ever commercial pod study and expanded its focus to on-line video, developed programming, value factors and the most robust sports report in the industry.
"We have worked this past year to create a strong foundation and structure to fulfill our global clients buying needs' – that is our priority. We are taking the next few months to go market by market to localize our brand proposition. This will enable us to support all of our clients worldwide and deliver consistent results on a pan-regional and global level," said Herbst-Brady.
Additionally, to reflect the added breadth and depth of MAGNAGLOBAL the company has launched their new website and unveiled a new logo that more accurately reflects their new positioning in the context of the global advertising industry. The website will also serve the industry at large by giving suppliers a platform to reach their buyers and also the general public.
For more information go to www.MAGNAGLOBAL.com
SOURCE MAGNAGLOBAL
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