Magisto Teams Up With Sea Otter Classic to Give Cycling Enthusiasts a New Way to Edit Videos

Professional Cyclists Joanna Petterson and Luis Lemus to Contribute Home Grown Cycling Movies

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Apr 04, 2014, 10:00 ET

MONTEREY, Calif., April 4, 2014 /PRNewswire/ -- The Sea Otter Classic is excited to announce a new partnership with Magisto, the free, automatic video editing service, to offer cycling enthusiasts a new way to express their love of the sport. At the Consumer Electronics Show in January in Las Vegas Google Glass, GoPro and wearable cameras were main themes of the show. You don't have to be a techie to know that cycling enthusiasts from all categories are embracing the trend of wearable cameras as a way of capturing and sharing their passion for the sport. Magisto and the Sea Otter Classic are inviting the event's athletes, fans and general cycling enthusiasts to create their own movies sharing their Sea Otter and cycling adventures.

"Sea Otter has a passionate fan base connected by a common love for cycling," stated Sea Otter Classic President and CEO Frank Yohannan. "By partnering with Magisto, we will offer a new and easy way for all participants to create exciting movies from the footage they are already taking. This will facilitate the ability of our athletes to share their passion for cycling and the Sea Otter experience with family and friends."

Magisto is revolutionizing the social video landscape by transforming everyday pictures and videos into dynamic movies. Within a few clicks, users can upload unedited video footage and photos, and like an expert video editor, Magisto automatically selects the most compelling moments and weaves them together to convey a video story complete with music, customized editing and loaded with emotion. Movies can easily be shared across social media channels including Facebook, YouTube, Instagram and more.

In a digital world judged by engaged users, Magisto is quickly making a name for itself with over twenty million registered users, bringing on another three million more per month. Magisto also boasts the most popular video/photo creation app ever included on Google Play.

"Our mission at Magisto is to make it easy for everyone to be able to share professional looking personal stories through video," said Reid Genauer, Chief Marketing Officer for Magisto. "We're so excited to see the explosion of cycling videos on Magisto and beyond. It's an extremely visual sport and makes great subject matter for compelling movies. We're specifically amped about our partnership with the Sea Otter Classic and to add momentum and scale to the fabulous video storytelling cycling enthusiasts are already so good at."

Sea Otter and Magisto have created the Sea Otter Classic Video Contest and a related video album in order to highlight some of the best Magisto Cycling Movies. Cycling pro riders Joanna Petterson and Luis Lemus will be creating special Magisto movies, using GoPro cameras, for the Magisto album that chronicle their cycling stories.

You can see the complete album at: http://www.magisto.com/album/gopro-sea-otter

All Sea Otter Classic 2014 athletes and attendees, along with cycling enthusiasts everywhere are invited to create their own movie showcasing their passion for the sport. Creators of the most viewed movies will win some amazing GoPro and cycling gear. For complete contest details visit: http://blog.magisto.com/2014/03/25/sea-otter-classic-video-contest-gopro/

About Magisto
Driven by artificial intelligence and simple user experience, Magisto is a cloud-based mobile technology service for creating and sharing beautiful quality personal movies. It automatically selects the most compelling moments from ordinary videos and photos and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto is used by millions of customers and can be accessed across iOS, Android and the Web, and is the highest-rated video creation app in the Google Play and iOS App Stores.

The company is funded by Horizons Ventures, Magma Venture Partner, Qualcomm Incorporated, through its venture capital arm, Qualcomm Ventures, and SanDisk Ventures. The company maintains its headquarters in Tel Aviv, Israel with offices in New York and California.

More information is available at: http://www.magisto.com/about and http://www.magisto.com/how-it-works.

Contact:
Paula Batson
917-873-8294
[email protected]
@peebb

Sarah Thorsen
720-407-6060
[email protected]

About Sea Otter Classic
A four-day "Celebration of Cycling," Sea Otter Classic is regarded as the world's largest cycling festival, hosting nearly 10,000 professional and amateur athletes and 65,000 fans. The 24th Annual Sea Otter Classic takes place April 10-13, 2014 at the Laguna Seca Recreation Area, Monterey, California. For more information, visit www.seaotterclassic.com or call (800) 218-8411.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY98227-MAGISTO.mp4

SOURCE Magisto