Magic Software Announces New salesforce.com - SAP Integration Project

OR-YEHUDA, Israel, March 7, 2011 /PRNewswire/ -- Magic Software Enterprises Ltd. (Nasdaq: MGIC), a global provider of cloud and on-premise application platform and business integration solutions, has announced that Sonova AG, one of the world's leading manufacturers of hearing instruments, has chosen Magic Software's iBOLT integration platform to integrate the on-demand salesforce.com CRM and SAP ERP applications of its group members, Advanced Bionics Inc. and Phonak AG.

Advanced Bionics Inc., a global leader in developing one of the world's most advanced cochlear implant systems, uses salesforce.com's Cloud CRM application to store patient and cochlear implant data securely, and to track the life cycle of the implants precisely and accurately. Advanced Bionics will use the iBOLT integration platform to transfer this vital data to its SAP ERP application. iBOLT was chosen because its code-free methodology simplifies the complex integration process between cloud and on-premise applications, and provides reliable real-time data.

At a later stage, this solution will be extended to Phonak AG's IT system architecture. Phonak AG has been a leading developer, producer and distributor of technologically advanced hearing and radio systems for more than 50 years.

"Recently, Magic Software was proud to receive an award for outstanding achievements from salesforce.com after we successfully integrated the salesforce.com and SAP applications in a customer project," said Stephan Romeder, Managing Director of Magic Software Germany. "With Phonak and Advanced Bionics, we are continuing to demonstrate the effectiveness of our solution, which allows our customers to get the maximum value from their existing technology."

About Sonova AG

The globally active Group is the world's top manufacturer of hearing instruments, the market leader in wireless communication systems for audiology applications, develops and manufactures advanced cochlear implant systems and provides professional solutions for hearing protection. For more information, visit: www.sonova.com .

About Advanced Bionics Inc.

Advanced Bionics Inc. is a global leader in developing one of the most advanced cochlear implant systems in the world. Founded in 1993, and partnered with Phonak under the Sonova Group in 2009, Advanced Bionics Inc. develops cutting-edge cochlear implant technology that restores hearing to the deaf.

With sales in over 50 countries, Advanced Bionics Inc.'s talented group of technologists and professionals from all over the world are driven to succeed, work with integrity, and stay firmly committed to quality. For more information, visit www.advancedbionics.com.

About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a global provider of cloud and on-premise application platform and business integration solutions. For more information, visit www.magicsoftware.com.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.

Magic is the trademark of Magic Software Enterprises Ltd. , SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. Salesforce.com is registered trademarks of salesforce.com. All other trademarks are the trademarks of their respective owners.

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SOURCE Magic Software Enterprises Ltd.