Maggie Jimenez Milks the Moment as the New Milk Mustache Celebrity

MIAMI, March 2 /PRNewswire/ -- Mexican TV host, chef and mom, Maggie Jimenez partnered with the Hispanic 'got milk?' campaign to encourage Hispanic moms to 'milk the moment' by setting the dinner table with milk.  Debuting in the next milk mustache ad alongside her daughters, Maggie hopes to show Latina moms how easy it is to help strengthen families by setting the table with milk.

"I am truly honored to join the Hispanic Milk Mustache Campaign, as a mother there is nothing more important than building a strong family and setting good examples such as drinking low-fat milk and sharing meals together.  Given the nine essential nutrients that milk provides, pairing it with dinner is an easy way to help build a strong family both physically and emotionally," Maggie said. "I encourage all Hispanic moms to do the same."

The Secret Recipe: Setting the Table with Milk

As the latest milk mustache advocate, Maggie wants to educate Hispanic moms on how serving milk with dinner can significantly increase the nutrient value of any meal. Milk is naturally nutrient-rich like no other beverage and provides a unique combination of vitamins and minerals that are important for all family members. This is particularly important for growing children, who frequently fall short in calcium, vitamin D and potassium – all nutrients supplied by milk.  Studies show that when kids eat dinner with their families, they're more likely to have nutritious diets, healthier weights and do better in school.

"One of my favorite ways to 'milk the moment' is by drinking lowfat milk with dinner. Because of our busy schedules, dinner time is family time in my home. It is the one chance we're all together and can discuss the day's events. And by setting the table with milk, I know that I'm doing the right thing for our health. Milk is truly the perfect partner when it comes to building a strong family," said Maggie.

Milk the Moment with Maggie

Maggie is also encouraging Hispanic moms to share how they 'milk the moment' at dinnertime for the chance to meet her in Miami. For more information, Official Rules, and to enter the contest, participants can visit http://www.eligeleche.com.  While there, Hispanic moms can also enter the Milk the Moment sweepstakes for the opportunity to win family games, electronics, and music – all to help keep the family together even after dinner is over!  No Purchase Necessary.  See Official Rules for details.

About Maggie

Maggie Jimenez was born in Mexico and has been in the Hispanic entertainment industry for more than 17 years. Eating healthy and maintaining an active lifestyle has always been a top priority for Maggie, first because of her family's strong culinary heritage and second because of her international modeling career. She has hosted various TV shows, including her current venture !Que Sabor!, a lifestyle and cooking show airing on the Telefutura Network.  She has also appeared at the Food Network's South Beach Wine & Food Festival for two consecutive years. Aside from a successful career as a top culinary talent, Maggie is the proud mother of two daughters, Nicole and Paola.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption.  The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache "got milk?®" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk.  For more information, go to http://www.whymilk.com. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?®" Campaign.

SOURCE MilkPEP (Milk Processors Education Program)

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