Magellan GPS Renews Sponsorship of Geocaching.com's International "Cache In Trash Out"

SANTA CLARA, Calif., April 18, 2011 /PRNewswire/ -- Magellan GPS announced that it has renewed its exclusive sponsorship of Geocaching.com's Cache In Trash Out (CITO). 2011 marks the second year in a row that Magellan has participated in CITO.

CITO is a global environmental initiative supported by the geocaching community dedicated to cleaning up parks and other cache-friendly places around the world. Events are organized and planned on a local basis by volunteers and promoted at http://www.geocaching.com/cito.

Geocaching.com will celebrate its Ninth Annual International CITO weekend on April 30 and May 1, 2011, where geocachers have an opportunity to participate in coordinated worldwide clean-up efforts. In addition to special events held on CITO weekend, other group events are planned throughout the year and Magellan and Geocaching.com promote geocachers to practice CITO every time they go geocaching.

Magellan will be a Super Sponsor of several regional CITO events in the US and Europe.

• April 16, Dresdner CITO in Dresden, Germany
• April 23, Taylor Park CITO in Duvall, Washington
• April 23, 5th Annual Juno Dunes National Area CITO in Juno Beach, Florida
• April 30, 7th Annual Tribute CITO in Honor of Billzjeep in Broomfield, Colorado
• May 1, Spring 2011 Lehigh Valley Geocachers CITO in Palmer Heights, Pennsylvania
• May 1, We are Nashville: A Flood Recovery CITO, Nashville, Tennessee
• May 7, Cricket Creek 2011 CITO in Addison, Illinois

Additionally, Magellan also will provide up to 50 giveaway packs to CITO event organizers around the globe.  These events will be selected on a first come first serve basis to event organizers who email [email protected] with the details of their event.

Magellan will help promote awareness of the clean-up events to its fans and users through social media alerts, promotion in Magellan's outdoor newsletter, and other initiatives throughout the year.

"We appreciate Magellan's continued support of Cache In Trash Out and the activity of geocaching in general.  Geocachers pride themselves on leaving things the way they found them and that holds true for how the community feels about the environment.  We are all dedicated to preserving the outdoors, and these clean-up events reflect that commitment," said Jeremy Irish, CEO of Groundspeak and Geocaching.com.

"Magellan is again excited to partner with Geocaching.com on this global environmental clean-up effort. While the number of geocachers continues to grow worldwide, the geocaching community does an outstanding job to organize these local events and to clean up our parks, trails and favorite open spaces for the next generation. We are proud to support the Cache In Trash Out events and thank the outdoor enthusiasts who use our GPS products for keeping recreation areas litter free," said Peggy Fong, President and Chief Operating Officer at Magellan.

About MiTAC Digital Corporation

MiTAC Digital Corp. is a wholly-owned subsidiary of MiTAC International Corporation and promotes and sells products and services under the Magellan brand name. Magellan assists people to travel, work and play with leading portable navigation and positioning solutions across multiple consumer markets. Recognized as an industry innovator, the company is the producer of the award-winning Magellan RoadMate series portable car navigation, Outdoor and Mobile navigation devices. MiTAC Digital Corp. is headquartered in Santa Clara, Calif. For more information on Magellan, visit http://www.magellangps.com.

© 2011 MiTAC International Corporation. The Magellan logo, Magellan, and eXplorist are registered trademarks of MiTAC International Corporation and are used under license by MiTAC Digital Corporation. All rights reserved.

CONTACT:
Raphel Finelli
Magellan GPS
408-250-1778
[email protected]

SOURCE Magellan

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