Magellan AI Verified as a Third-Party Attribution Partner by Spreaker from iHeart

NEW YORK, Nov. 4, 2022 /PRNewswire/ -- Magellan AI, the podcast advertising analytics and attribution platform with the world's largest database of podcast advertising data, announced today that they have been validated as a third party partner by Spreaker from iHeart, the leading podcast platform for monetization, globally. This integration will allow all advertising campaigns run on the Spreaker network  to use Attribution by Magellan AI, which delivers accurate and in-depth campaign results and attribution analytics.

"We are dedicated to enabling the podcasters on Spreaker to have access to industry-leading data and analytics," said Mattia Verzella, Head of Partnerships and Enterprise Sales at Spreaker. "We are happy to support Magellan AI as they continue to grow the podcast space through valuable third-party attribution and metrics."

"We are excited to empower Spreaker users to utilize Attribution by Magellan AI to gain access to in-depth information about advertising campaigns" said Jim Ballas, Head of Publisher Partnerships at Magellan AI. "By connecting attribution data with the robust data that we already aggregate, advertisers and brands will be able to gain even greater insights into the power of podcast ads."

Attribution by Magellan AI enables advertisers to access third party delivered impression verification and full-funnel attribution data, from views through conversions and transactions, allowing advertisers to optimize and increase ROI on their podcast campaigns.

Attribution by Magellan AI is currently in beta, with plans to make it widely available in Q1 2023. Publishers and podcasters can currently onboard at no cost. Sign up for the beta program today by visiting https://www.magellan.ai/attribution.

Magellan AI is the source for market intelligence on podcast advertising. Magellan AI has created the world's largest database of podcast advertising data – covering activity from over 53,000 brands and 38,000 shows in the US, Canada, Australia, the UK, and Germany. Media buyers at advertisers and agencies spending over $500mm annually in aggregate rely on Magellan AI's podcast media planning platform to find, vet and connect with podcasts. Publishers trust Magellan AI to drive content acquisition, grow ad sales, and make ad ops efficient. Learn more by visiting https://www.magellan.ai

Spreaker is the global leader in podcast monetization and advertising technology, leading the way in technological innovation in the podcasting industry since 2009. Spreaker is more than just a multi-faceted podcast platform enabling over 100,000 creators to manage, grow and monetize their podcasts. Spreaker's podcast platform makes it simple to start, but powerful to scale for both independent content creators and established publishers. Our trusted team is dedicated to providing creators with the tools and support they need from day one to elevate their podcasting success. Learn more by visiting https://www.spreaker.com/. 

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SOURCE Magellan AI