Madison Reed Announces $25 Million in Venture Capital Financing

Investment will fund national expansion of Madison Reed Color Bars

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Oct 20, 2017, 08:40 ET

SAN FRANCISCO, Oct. 20, 2017 /PRNewswire/ -- Madison Reed, a prestige hair color brand, announced today that it closed a $25 million financing round led by Comcast Ventures with participation from previous investors including Norwest Venture Partners, True Ventures and Calibrate Ventures.

"We have been a minority investor in Madison Reed and have worked closely with the company on TV and media expansion," said Sam Landman, managing director, Comcast Ventures. "We have watched the growth and execution, and we wanted to be a larger investment partner to the company as they scale and add Color Bars to their already fast-growing business. We are delighted to lead this round and look forward to the continued growth and success."

This round of capital will be used to rapidly expand the digitally native company's current business, as well as expand its physical footprint: Madison Reed Color Bars – currently in New York City and San Francisco – will open in 25 locations by the end of 2019. Madison Reed Color Bars offer fast, affordable hair color services to the delight of busy women everywhere. Customers can visit a Madison Reed Color Bar and have their roots colored for $60 and in half the time of a salon visit.

"The reaction to our Color Bar concept has been astounding," said Amy Errett, Madison Reed CEO and co-founder. "We have focused on catering to women who are comfortable doing their hair color at home, and we will continue to do so. Now with the Color Bars, we also have a solution for women who want the help of a professional Madison Reed colorist, while saving time and money."

Errett continued, "We are extremely excited to work with Comcast and all of our investors to execute this rapid plan. Our mission is to meet our clients wherever they are – at home or in the salon – with superior, prestige hair color products that have ingredients you can feel good about."

About Madison Reed:
Based in San Francisco, Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup uses technology in conjunction with a team of licensed colorists to help women find their perfect color and deliver salon-quality hair color for under $25. Founded in 2013, Madison Reed started with a simple mission: To create a luxurious prestige hair color made with ingredients you can feel good about. Madison Reed's conditioning, multi-tonal formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The entire color and hair care line is enriched with argan oil, keratin, and ginseng root to protect and pamper hair. Products can be found online, on mobile, and through select retailers including Sephora, QVC and Ulta Beauty. For fast, fabulous color applied by a professional, visit Madison Reed Color Bars in New York and San Francisco. For more information, visit www.madison-reed.com, click here for a company overview, or click here for digital assets.

About Comcast Ventures:
Comcast Ventures, the venture capital affiliate of Comcast Corporation, invests in innovative businesses that represent the next generation of entertainment, communications and digital technology by partnering with entrepreneurs who have the vision, passion and tenacity to succeed. Most investments are in the advertising, consumer, enterprise and infrastructure sectors. Comcast Ventures provides its portfolio companies with countless resources, relationships and know-how to help them perform at the highest possible levels. For more information, visit www.comcastventures.com.

Contact:
Nora Murray
419-250-0016
[email protected]

SOURCE Madison Reed