Madhouse and China Unicom Announce Partnership in Mobile Application Platform

SHANGHAI, May 3, 2012 /PRNewswire-Asia/ -- At the "Shanghai Unicom mobile Internet Open Day" Conference, Madhouse and China Unicom signed a strategic partnership agreement to jointly provide and operate a mobile application promotion platform.

Founded 2006 in Shanghai, Madhouse is China's leading and most established mobile ad network and mobile marketing solutions provider-- offering intelligent targeting technology on a network that reaches 82%+ of all China's mobile internet users. The company has over 200 employees in Shanghai, Beijing and Guangzhou, and has offices in Mumbai, New Delhi and Bangalore India. It offers solutions for both the mobile web as well as mobile applications.

"We are extremely pleased to partner with China Unicom. China Unicom has many unique advantages which can be leveraged to optimize the promotion and delivery of mobile applications. These advantages include: end customer relationship and data, users' number identification capability, cost effective information push, intelligent terminal download, billing, integrated marketing resources and others.  Madhouse has China's largest and most established mobile ad network -- SmartMad, which covers 82%+ of China's total mobile internet users and over 8,000 mobile app publisher partners.  SmartMad has the ability to perform multi-trait targeting with the third party certification. I believe that this partnership will enable a differentiated platform to drive application discovery and download for developers," Dan Wong, COO of Madhouse, expressed his confidence in the partnership.

China Unicom, as a large state-owned telecommunications enterprise, has been actively exploring new models to grow the applications ecosystem as well as to provide users with the applications and wide variety of services that they need.

SOURCE Madhouse Inc.