MadeMan.com and NIVEA MEN Partner For New Web Series Starring Damon Wayans, Jr.
LOS ANGELES, May 7, 2013 /PRNewswire/ -- MadeMan.com, Break Media's leading online men's lifestyle platform, announces the launch of a new original web series with NIVEA MEN, inspired by the grooming brand's new "Silence the Irritation" campaign.
On May 7th, MadeMan.com will premiere Just Face It, starring Damon Wayans Jr. (Happy Endings) and written by Chadd Gindin (It's Always Sunny, The Cleveland Show, Up All Night). The eight episode comedy series follows Wayans' character as he juggles his diverse crew of friends, co-workers and ongoing pursuit of a girlfriend, all while overcoming the daily irritations of life. Playing the role of Damon's character's girlfriend is actress and True Blood star Janina Gavankar. New episodes will be released on a weekly basis through June 4th. Just Face It will be available to watch at MadeMan's NIVEA MEN hub, www.mademan.com/niveamenusa, and on its YouTube channel, YouTube.com/MadeMan.
To create a branded entertainment campaign for NIVEA MEN that truly reflected the most irritating parts of men's lives, Break Media utilized its proprietary Acumen research platform to survey its panel of thousands of guys who shared the things in their lives they found most irritating. Break Media's creative lab used these insights from real men to craft the stories for the web series.
"This has been a true partnership since the start bringing together brands in NIVEA MEN and Made Man that wanted to build an incredibly entertaining content series," says Mitch Rotter, Break Media's EVP of Programming, "The scale of production and talent involved in this program rival the best of television in a digitally optimized format and voice and brings together the ideal mix of publisher, brand, and talent to bring the final product to life."
"Despite the array of razors in the marketplace, men continue to dread the shaving experience as both painful and irritating," said Evan Eckman, Vice President of Marketing – North America, Beiersdorf Inc. "With more than 90 years of men's grooming experience at NIVEA MEN, we understand men's skincare needs better than ever - with our wide assortment of balms and gel solutions specifically formulated for men with sensitive skin. By partnering with Break Media on this initiative, we hope to help men silence shaving irritation once and for all."
The NIVEA MEN campaign with MadeMan.com will launch the brand's Shave Gel, Sensitive Face Care Gel Moisturizer, and Sensitive Post Shave Balm. In addition to the web series, NIVEA MEN will have a mobile optimized content hub on MadeMan.com that will feature editorial content created for NIVEA MEN, including a sweepstakes opportunity (Shave off Your Monday Morning Irritations) with a weekly winner. Prizes will include noise-cancelling headphones, cash prizes to help pay for taxes, among others.
To learn more, visit www.mademan.com/niveamenusa.
About Break Media:
Break Media is the single largest creator and distributor of male-targeted content online, reaching an audience of more than 200 million people through video and editorial content. Properties include the largest humor site online—Break.com—as well as leading properties in the gaming, humor and men's lifestyle verticals. Break Media's in-house production studio creates compelling original content, including branded entertainment and award winning series, which connect with an expansive male audience across our YouTube Channels and popular apps for iPhone, iPad and Android. Dedicated to understanding men, Break Media launched the Acumen insights portal, as well as a groundbreaking annual study The Acumen Report: The Definitive Guide to Men.
About NIVEA MEN:
NIVEA Men is manufactured by Beiersdorf AG, a leading global company, based in Hamburg Germany known for innovative and high quality skin care products. With over 130 years of history, the company produces the world's largest skin care brand, NIVEA, along with other leading international brands such as NIVEA Men, Eucerin, Aquaphor, la prairie, Juvena, Labello, 8x4 and Florena. For more information, visit www.beiersdorfusa.com.
Contact: Laura Giangiulio Michael
Metro PR/310-601-3211
[email protected]
SOURCE Break Media
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