Macronix was Chosen as Proactive Partner of Renesas R-Car Consortium 2020

Macronix Joins Select Group in Consortium, Providing Expertise in NAND, NOR Flash Memory for ADAS Applications

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May 12, 2021, 12:00 ET

TAIPEI, May 12, 2021 /PRNewswire/ -- Macronix International Co., Ltd. (TSE: 2337), a leading integrated device manufacturer in the non-volatile memory (NVM) market, today announced it has been selected as a Proactive Partner in Renesas' R-Car Consortium 2020. Macronix, which has been a member of the Consortium since the beginning, was chosen as a Proactive Partner based on its leadership in advanced Flash memory solutions for advanced driver assistance systems (ADAS) and connected car solutions -- among the core focuses of the R-Car Consortium.

Renesas' R-Car Consortium has 255 members, only 70 companies were selected as a Proactive Partner in 2020. Macronix contributes its considerable Flash memory expertise and collaborates with fellow members to advance third- and fourth-generation R-Car designs. Members preferentially receive Renesas R-Car system-on-a-chip (SOC) development boards and end-to-end development support. Their core focus is to leverage R-Car solutions for fast system booting, ADAS, in-vehicle infotainment, and gateways in vehicles.

Multiple devices within Macronix's NOR and NAND Flash memory portfolio -- such as the company's OctaBus™ Memory, LybraFlash™ and e.MMC™ NOR Flash solutions -- have been designed into automotive instrument clusters on both Renesas' R-Car and RH850 platforms. This development has the potential for future Renesas R-Car solutions to employ octaflash to benefit over-the-air (OTA) update applications in ADAS applications.

The R-Car Consortium provides a collaborative partnership platform for members, linking integrators, developers and software vendors who share their expertise and work toward optimally blended solutions for next-generation ADAS and Connected Car applications.

"ADAS' designs present unique design challenges, not the least of them secure reliable memory to store critical and safety-ensuring data," said Anthony Le, Macronix America vice president of marketing. "The R-Car Consortium provides an essential platform for market leaders, such as Macronix and other key contributors to the automotive-electronics ecosystem who share our expertise, collaborate and ultimately blend our respective technologies into compelling end-product automotive solutions."

Based on Macronix's patented OctaBus platform, octaflash memory expands Flash throughput to improve efficiency and shorten system boot time, which is ideal for external image memory and storage. LybraFlash delivers a user experience comparable to NOR flash and implements an embedded error code correction (ECC) engine to deliver high-integrity data, enabling ADAS designs to use microprocessors that lack ECC support or necessary computing power. Macronix's e.MMC stores images and large programs and helps ADAS designers increase system capability with larger memory capacity.

Fueled by a compounded annual growth rate of 19 percent, the global ADAS market is expected to exceed $67 billion by 2025.* That growth is attributed to increasing government initiatives that mandate driver assistance system focus on lower road accidents and to the expanding adoption of ADAS in mid-tier cars.

For more information on Macronix's Flash memory solutions for ADAS and other automotive applications, please go to:

www.macronix.com/en-us/flash-memory-solutions/automotive/Pages/default.aspx.

About Macronix

Macronix, a leading integrated device manufacturer in the non-volatile memory (NVM) market, provides a full range of NOR Flash, NAND Flash, and ROM products. With its world-class R&D and manufacturing capability, Macronix continues to deliver high-quality, innovative and performance-driven products to its customers in the consumer, communication, computing, automotive, networking and other market segments. Find out more at www.macronix.com.

LybraFlash and OctaBus are trademarks of Macronix International Co., Ltd.

e.MMC is the trademark of JEDEC/MMCA.

* Grand View Research, Inc.

SOURCE Macronix